MINNEAPOLIS, Jan 05, 2010 (BUSINESS WIRE) -- U.S. Bank is rolling out a new savings program that arrives just in time
for the thousands of Americans who resolve to save more money in 2010.
U.S. Bank's Savings Today And Rewards TomorrowTM or
S.T.A.R.T. program successfully launched new savings goals and plans for
thousands of individuals who signed up in the pilot program in Seattle,
Cincinnati and Joplin/Springfield, Mo. in 2009. Customers in Arizona,
Idaho, Minnesota, Nebraska, Oregon, Tennessee and Washington will be the
next to experience the program, which will continue a phased roll-out
throughout early 2010.
"The resolve to save money is surely among the many things Americans
will try to do better in 2010, and we are here to help them get
started," said Rick Hartnack, vice chairman and head of consumer banking
at U.S. Bank. "Our program was designed by our customers with the goal
of making the program simple, the savings relevant and the goals
achievable. That's what we did - and clearly it's working. Our customers
are saving more."
S.T.A.R.T. is a simple and rewarding way for everyone to save. The
program allows customers to regularly transfer money into a savings
account and to earn rewards when they reach certain savings milestones.
Customers choose how they want to contribute and how much they want
save, whether it is a little every week, a little with every paycheck or
a little with every debit or credit card purchase. To accelerate the
savings, customers can also automatically sweep into their S.T.A.R.T.
account the cash they earn through their FlexPerks rewards program.
Savers are congratulated with a $50 U.S. Bank Rewards Visa Card when
savings balances build to $1,000, and if they maintain that balance for
one year, they will earn another $50 Rewards Visa Card from U.S. Bank to
use as they wish - no strings attached.
The roll-out of S.T.A.R.T. will include a full-scale advertising
campaign on television, radio and in newspapers. Customers will also see
S.T.A.R.T. in their U.S. Bank branch and online at www.usbank.com/start,
where they can also use the online calculator to determine their savings
goals and the methods that will work best for them.
About U.S. Bancorp
U.S. Bancorp (NYSE: USB), with $265 billion in assets as of Sept. 30,
2009, is the parent company of U.S. Bank, the sixth largest commercial
bank in the United States. The company operates 3,002 banking offices in
25 states and 5,170 ATMs and provides a comprehensive line of banking,
brokerage, insurance, investment, mortgage, trust and payment services
products to consumers, businesses and institutions. Visit U.S. Bancorp
on the web at www.usbank.com.
SOURCE: U.S. Bank
U.S. Bank Media Relations
Teri Charest, 612-303-0732