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U.S. Bank Savings Program a Success in Pilot, Company Begins National Roll-Out
MINNEAPOLIS, Jan 05, 2010 (BUSINESS WIRE) -- U.S. Bank is rolling out a new savings program that arrives just in time for the thousands of Americans who resolve to save more money in 2010.

U.S. Bank's Savings Today And Rewards TomorrowTM or S.T.A.R.T. program successfully launched new savings goals and plans for thousands of individuals who signed up in the pilot program in Seattle, Cincinnati and Joplin/Springfield, Mo. in 2009. Customers in Arizona, Idaho, Minnesota, Nebraska, Oregon, Tennessee and Washington will be the next to experience the program, which will continue a phased roll-out throughout early 2010.

"The resolve to save money is surely among the many things Americans will try to do better in 2010, and we are here to help them get started," said Rick Hartnack, vice chairman and head of consumer banking at U.S. Bank. "Our program was designed by our customers with the goal of making the program simple, the savings relevant and the goals achievable. That's what we did - and clearly it's working. Our customers are saving more."

S.T.A.R.T. is a simple and rewarding way for everyone to save. The program allows customers to regularly transfer money into a savings account and to earn rewards when they reach certain savings milestones. Customers choose how they want to contribute and how much they want save, whether it is a little every week, a little with every paycheck or a little with every debit or credit card purchase. To accelerate the savings, customers can also automatically sweep into their S.T.A.R.T. account the cash they earn through their FlexPerks rewards program.

Savers are congratulated with a $50 U.S. Bank Rewards Visa Card when savings balances build to $1,000, and if they maintain that balance for one year, they will earn another $50 Rewards Visa Card from U.S. Bank to use as they wish - no strings attached.

The roll-out of S.T.A.R.T. will include a full-scale advertising campaign on television, radio and in newspapers. Customers will also see S.T.A.R.T. in their U.S. Bank branch and online at www.usbank.com/start, where they can also use the online calculator to determine their savings goals and the methods that will work best for them.

About U.S. Bancorp

U.S. Bancorp (NYSE: USB), with $265 billion in assets as of Sept. 30, 2009, is the parent company of U.S. Bank, the sixth largest commercial bank in the United States. The company operates 3,002 banking offices in 25 states and 5,170 ATMs and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. Visit U.S. Bancorp on the web at www.usbank.com.

SOURCE: U.S. Bank

U.S. Bank Media Relations
Teri Charest, 612-303-0732
teri.charest@usbank.com
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding U.S. Bancorp's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.



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