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U.S. Bank Expands Industry-Leading FlexPerks Rewards Program

MINNEAPOLIS--(BUSINESS WIRE)--Nov. 10, 2009-- U.S. Bank is harnessing the success of its FlexPerksSM Visa card rewards program and expanding FlexPerks to its broader portfolio of credit and check card products. Consumers and small businesses can now enroll in FlexPerks to earn more valuable rewards – including cash back – and combine rewards earned on their credit and check cards. FlexPerks gives customers the flexibility to choose the reward they want, whether its cash, travel, merchandise, gift cards or statement credits.

“What began as a new rewards program for our former WorldPerks® Visa® cardmembers has become an exciting opportunity for even more customers to earn rewards that they choose, including cash back on their purchases,” said Cliff Cook, chief marketing officer for U.S. Bank Retail Payment Solutions. “FlexPerks puts our customers in charge with more reward options and less restrictions. They can also combine rewards points between credit and check cards to maximize their reward earning potential.”

Consumers and small businesses can use FlexPerks credit and check cards to earn a number of cash back options. They can also choose to earn free award travel, starting at only 20,000 FlexPointsSM (up to a $400 ticket value) on more than 150 airlines, with no blackout dates, capacity controls or e-ticket redemption fees. In addition to the cash back and travel rewards, other reward options include merchandise, gift cards or statement credits.

A full description of U.S. Bank FlexPerks is available at www.usbank.com/flexperks or at any U.S. Bank branch office.

U.S. Bank Retail Payment Solutions (RPS) is one of the nation's leading providers of payment processing, issuing and advisory services. RPS offers credit, debit, and prepaid payment solutions through U.S. Bank and in partnership with financial institutions, businesses, governments and employers.

U.S. Bancorp (NYSE: USB), with $265 billion in assets, is the parent company of U.S. Bank, the 6th largest commercial bank in the United States. The company operates 2,851 banking offices and 5,173 ATMs in 24 states, and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. Visit U.S. Bancorp on the web at www.usbank.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6096673&lang=en

Source: U.S. Bank

U.S. Bank Media Relations
Teri Charest, 612-303-0732
teri.charest@usbank.com

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding U.S. Bancorp's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.



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