MINNEAPOLIS--(BUSINESS WIRE)--Jul. 6, 2009--
U.S. Bank is launching a new savings contest aimed at making a lasting
impression on its youngest customers. “What are you saving for,” is the
question, and the answer children provide could result in an extra $100
from U.S. Bank toward their savings goals.
“It is so important that children learn the value of saving at a young
age,” said Rick Hartnack, vice chairman of consumer banking at U.S.
Bancorp, parent company of U.S. Bank. “U.S. Bank can help them realize
that it takes discipline and planning to reach their savings goals and
the great feeling of accomplishment when they do. We hope to teach them
how rewarding it can be to reach their financial goals, and that they’ll
carry that knowledge into their adult lives.”
Children ages five to twelve years old are eligible to participate.
Entry forms are available at any U.S. Bank branch. The child is asked to
illustrate what they are saving for and what they’re planning to do to
earn money (extra chores, lemonade stand, saving birthday money, etc.).
Forms returned to the branch will be reviewed by U.S. Bank employees and
25 winners will be selected to receive $100 to help them on their way.
The first name, hometown, age and savings goal of each winner will be
posted on www.usbank.com/whatareyousavingfor.
U.S. Bank will also track the top 10 things that these young savers are
saving for each month.
U.S. Bank has a long history of encouraging saving at all ages. In
addition to its savings programs, hundreds of U.S. Bank volunteers visit
local classrooms to teach kids about the importance of saving, and how
they can make saving part of their everyday lives.
U.S. Bancorp (NYSE: USB), with $264 billion in assets, is the parent
company of U.S. Bank, the 6th largest commercial bank in the United
States. The company operates 2,847 banking offices and 5,183 ATMs in 24
states, and provides a comprehensive line of banking, brokerage,
insurance, investment, mortgage, trust and payment services products to
consumers, businesses and institutions. Visit U.S. Bancorp on the web at usbank.com.
Source: U.S. Bank
U.S. Bank Media Relations
Teri Charest, 612-303-0732
