MINNEAPOLIS & ORLANDO, Nov 25, 2008 (BUSINESS WIRE) -- U.S. Bank and Planet Hollywood International, Inc. have launched the
Planet Hollywood Rewards Visa Platinum Card.
Simply by making everyday purchases with the Planet Hollywood Rewards
Visa Platinum Card, cardmembers earn points that are redeemed
automatically for $25 Planet Hollywood rewards certificates--valid toward
lodging, dining, merchandise, entertainment and more. Five points are
earned for every net $1 spent in purchases at Planet Hollywood Resort &
Casino Las Vegas, including participating merchants at the resort, and
Planet Hollywood restaurants and bars, located in popular U.S. travel
destinations. For purchases made everywhere else Visa cards are
accepted, cardmembers will earn one point for each net $1 spent.
Other exclusive cardmember benefits include V.I.P. reservations and
"jump the line" privileges, allowing cardmembers to make advance
reservations and bypass any waiting line to receive first available
seating at Planet Hollywood restaurants and bars. Plus, new cardmembers
will receive 1,000 bonus points, a free Planet Hollywood t-shirt and a
$25 gift card for Buca di Beppo, the newest member to the Planet
Hollywood family, after making their first purchase on the card.
The Planet Hollywood Rewards Visa Platinum Card has immediate benefits
built into its unique program. Guests and customers that submit their
application to a Planet Hollywood associate while visiting at a Planet
Hollywood restaurant or bar will also receive valuable coupons during
their visit--$10 off merchandise and $10 off food and beverages. Planet
Hollywood Resort & Casino guests who submit applications to a Planet
Hollywood associate will receive special coupons/certificates valid
during their stay for discounted and/or complimentary services at the
casino and participating merchants.
"This new rewards card provides an exciting way for people to maximize
their experience at Planet Hollywood's world-class restaurants, and
resort," said Pat Coll, executive vice president of Retail Payment
Solutions at U.S. Bank. "We're pleased to partner with Planet Hollywood
to offer this program."
"We are delighted to partner with U.S. Bank on the launch of the Planet
Hollywood Rewards Visa Platinum Card," said Robert Earl, founder and
chief executive officer of Planet Hollywood International, Inc. "Our
customers will benefit from the unique rewards structure and, of course,
the more our cardholders visit our locations, the more benefits they
will receive so I look forward to welcoming many repeat guests."
Planet Hollywood International, Inc. is the creator and worldwide
developer of a consumer brand that capitalizes on the universal appeal
of movies, television, sports, music, and other leisure time activities.
The company's worldwide operations offer products and services in the
restaurant, retail, leisure, and entertainment sectors. For more
information visit Planet Hollywood International, Inc. on the web at www.planethollywood.com.
U.S. Bancorp (NYSE:USB), with $247 billion in assets, is the parent
company of U.S. Bank, the 6th largest commercial bank in the United
States as of June 30, 2008. The company operates 2,556 banking offices
and 4,903 ATMs, and provides a comprehensive line of banking, brokerage,
insurance, investment, mortgage, trust and payment services products to
consumers, businesses and institutions. Visit U.S. Bancorp on the web at www.usbank.com.
SOURCE: U.S. Bank
Jennifer Wendt, 612-303-0731
Trish Giordano, 407-903-5444