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U.S. Bank Invests in Dayton with "Powerbank" Strategy; Hires More Branch Employees and Extends Hours

DAYTON (Oct. 1, 2008) – U.S. Bank announced that it will invest in a number of customer service enhancements in the Dayton market, including refurbished branches and ATMs, more branch staff, extended branch hours, self-serve coin counters and more competitive interest rates. Its “Powerbank” strategy, aimed at improving the customer experience, will begin on October 1 at 23 U.S. Bank Dayton branches.

“This is all about our customers,” said Angie Theis, vice president and retail district manager. “Our goal is to be the bank of choice for customers in the Dayton area by offering the most convenient hours, the most knowledgeable staff, and ultimately, the best service.”

Ron Amos, U.S. Bank Dayton market president, commented, “Powerbank has had great results when it was launched in U.S. Bank stronghold markets throughout the country including St. Louis, Denver, Portland and Minneapolis, and it will be a great way to revitalize our franchise here.”

Theis said that U.S. Bank is in the process of hiring an additional 40 retail employees so that it has staff on board at peak times to serve clients. Also, customers will be able to immediately recognize U.S. Bank retail employees as they will be wearing U.S. Bank career apparel.

Branch hours will also increase, opening an hour earlier and staying open an hour later for added customer convenience. In addition, many U.S. Bank ATMs will be upgraded to modern touch-screens, and several drive-through locations will be improved for quicker access.

Three additional U.S. Bank’s small business specialists, exclusively dedicated to serving the unique needs of small businesses, will be based in neighborhood offices throughout the area including Xenia, Springboro, and Centerville.

A free coin counter has been installed at U.S. Bank’s Centerville branch. Not to miss out on building future savers, in the coming months U.S. Bank will also launch a “Just US Kids” savings program, with special incentives for children to open a savings account and learn about the benefits of saving.

Amos said U.S. Bank’s “Flight to Quality” advertising campaign, currently featured in national financial publications and major media markets, emphasizes U.S. Bank’s strong franchise and financial strength. Local television, radio, and print advertising will kick off at the beginning of the New Year highlighting U.S. Bank’s Powerbank service initiatives.

“There is an opportunity for us to really distinguish ourselves as being one of the soundest, most capable and best service-oriented banks in the country and the time is right to talk about it with both our clients and prospects,” said Amos.

U.S. Bank employs more than 300 people in the Dayton market.

U.S. Bancorp, with $247 billion in assets, is the parent company of U.S. Bank, the 6th largest commercial bank in the United States. The company operates 2,542 banking offices and 4,895 ATMs, and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. Visit U.S. Bancorp on the web at www.usbank.com.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding U.S. Bancorp's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.

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