CINCINNATI, Oct 01, 2008 (BUSINESS WIRE) -- U.S. Bank announced plans today to invest more than $3 million in the
Cincinnati market as it rolls out its "Powerbank"
strategy. Aimed at improving the customer experience, U.S. Bank's
strategy focuses on a number of enhancements, including refurbished
branches and ATMs, more branch staff, extended branch hours, self-serve
coin counters, and more competitive interest rates. The initiative,
which officially kicks off October 1, will be implemented at 118 U.S.
Bank branches in Cincinnati, Northern Kentucky and 23 branches in Dayton.
"This is all about our customers,"
said John Fickle, U.S. Bank senior vice president and regional retail
manager. "Our goal is to be the bank of choice
for customers in the Cincinnati area by offering the most locations, the
most convenient hours, the most knowledgeable staff, and ultimately, the
James Schwab, U.S. Bank Cincinnati market president, commented, "Powerbank
has had great results when it was launched in U.S. Bank stronghold
markets throughout the country including St. Louis, Denver, Portland and
Minneapolis, and it will be a great way to revitalize our franchise here."
Fickle said that U.S. Bank is in the process of hiring an additional 225
retail employees so that it has staff on board at peak times to serve
clients. Also, customers will be able to immediately recognize U.S. Bank
retail employees as they will be wearing U.S. Bank career apparel.
Hours at 76 U.S. Bank free-standing traditional locations will open an
hour earlier and will stay open an hour later for added customer
convenience. In addition, many U.S. Bank ATMs will be upgraded to modern
touch-screens, and several drive-through locations will be improved for
Twelve additional U.S. Bank's small business
specialists, exclusively dedicated to serving the unique needs of small
businesses, will be based in neighborhood offices throughout the area
including Hyde Park, Florence, Centerville, Springdale, Clifton, Beckett
Ridge/Route 4, Anderson/ Mt. Washington, 5th and Walnut, Blue Ash, Blue
Ash North, Xenia and Springboro.
Free coin counters have been installed at eight different U.S. Bank
locations: Hyde Park, Norwood, Fifth and Walnut, Western Woods Florence,
Union Center, Polrain and Centerville. Not to miss out on building
future savers, in the coming months U.S. Bank will also launch a "Just
US Kids" savings program, with special
incentives for children to open a savings account and learn about the
benefits of saving.
Schwab said U.S. Bank's "Flight
to Quality" advertising campaign, currently
featured in national financial publications and major media markets,
emphasizes U.S. Bank's strong franchise and
financial strength. Local television, radio, and print advertising will
then kick off at the beginning of the New Year highlighting U.S. Bank's
Powerbank service initiatives.
"There is an opportunity for us to really
distinguish ourselves as being one of the soundest, most capable and
best service-oriented banks in the country and the time is right to talk
about it with both our clients and prospects,"
said Schwab. "We have been committed to the
Cincinnati community for more than 143 years. Last year we contributed
nearly $1.5 million locally to many worthwhile endeavors, and have been
a long-standing sponsor to many organizations like the United Way, Fine
Arts Fund and the National Underground Railroad Freedom Center. Just as
important, many of our employees volunteer beyond the eight hours of
paid time that they are given to make a difference for many in our
U.S. Bank employs 2,322 people in the Cincinnati area.
U.S. Bancorp (NYSE:USB), with $247 billion in assets, is the parent
company of U.S. Bank, the 6th largest commercial bank in the United
States. The company operates 2,542 banking offices and 4,895 ATMs, and
provides a comprehensive line of banking, brokerage, insurance,
investment, mortgage, trust and payment services products to consumers,
businesses and institutions. Visit U.S. Bancorp on the web at www.usbank.com.
SOURCE: U.S. Bank
Steve Dale, 612-303-0784
Lisa H. Clark, 608-877-7517