ST. LOUIS--(BUSINESS WIRE)--July 21, 2008--U.S. Bank has opened
its 10,000th "Just US Kids" savings account, at U.S. Bank's Fairview
Heights, Ill., office. To mark this milestone, U.S. Bank is making a
$5,000 donation to Junior Achievement of Mississippi Valley, a St.
Louis-area nonprofit dedicated to educating young people about
financial literacy.
Just US Kids is a U.S. Bank savings program designed specifically
for children that features special incentives for young people to
learn about the benefits of saving for long-term goals, saving for
short-term goals and having money set aside to give to others. It
includes a variety of kid-friendly resources and activities, as well
as a parents' guide with tips on how to educate their children about
money, spending and saving.
"The earlier in life people establish good savings habits, the
more likely they are to make saving a permanent part of their
lifestyle," said Rick Hartnack, vice chairman of consumer banking at
U.S. Bank. "We're very proud to have reached 10,000 young people with
this important message through Just US Kids, and we look forward to
continuing to help even more kids become smart savers in the years to
come."
In addition to offering the Just US Kids savings account, select
U.S. Bank branches are equipped with a Just US Kids Zone, a portion of
the branch lobby designed to make visits to the bank more enjoyable
for U.S. Bank's youngest customers.
Just US Kids savings accounts are available in U.S. Bank's
PowerBank markets, where the company is making significant investments
in its retail branches: St. Louis, Oregon, Minnesota and Colorado. The
Just US Kids program was launched in 2006 in St. Louis, followed by
Oregon in 2007, and it was introduced in Minnesota and Colorado in
April of 2008.
U.S. Bancorp (NYSE:USB), with $247 billion in assets, is the
parent company of U.S. Bank, the 6th largest commercial bank in the
United States. The company operates 2,542 banking offices and 4,895
ATMs, and provides a comprehensive line of banking, brokerage,
insurance, investment, mortgage, trust and payment services products
to consumers, businesses and institutions. Visit U.S. Bancorp on the
web at www.usbank.com.
CONTACT: U.S. Bank
Jennifer Wendt, 612-303-0731
jennifer.wendt@usbank.com
SOURCE: U.S. Bank
