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New Support Kicks in for Ultimate Fighting Championship(R) With New Credit Card From U.S. Bank
MINNEAPOLIS & LAS VEGAS, Jun 11, 2008 (BUSINESS WIRE) -- Ultimate Fighting Championship(R) (UFC(R)) enthusiasts will have a new way to show their support with the introduction of the new UFC Visa(R) Card from U.S. Bank. The credit card will be available starting on June 15.

The card allows UFC fans to show their enthusiasm for the sport of mixed martial arts and carry the UFC experience with them wherever they go. The UFC card features no annual fee and a choice of exciting rewards including cash back or points redeemable for merchandise, travel, gift certificates or UFC merchandise.

"The UFC represents a source of great pride for its fans and we're very excited to be able to support their passion for mixed martial arts with a card that gives cardholders their choice of rewards," said Rebecca Johnson, vice president of affinity partners at U.S. Bank Retail Payment Solutions. "We look forward to building and continuing a great relationship with UFC and its fans."

The Ultimate Fighting Championship brand is the world's leading professional mixed martial arts organization, regulated by the most prestigious sports regulatory bodies in the United States. UFC live pay-per-view events take place at preeminent destinations including MGM Grand, MEN Arena, Mandalay Bay and O2 Arena, and consistently draw sell-out crowds with record-breaking gates. Presenting more than twelve pay-per-view events per year, the UFC stands as the largest pay-per-view content provider in the country.

The UFC also dominates television with its reality series The Ultimate Fighter(R), now heading into its eighth season. The Ultimate Fighter has reigned supreme for years in the coveted 18-34 male ratings demographic, and regularly enjoys higher ratings than traditional franchise sports such as the NBA, NHL and NASCAR, as well as NCAA football and basketball. In partnership with Spike TV cable network, the UFC also presents ten live UFC(R) Fight Night(TM) events and 26 taped programs of the popular program UFC: Unleashed(TM).

Ultimate Fighting Championship, Ultimate Fighting, UFC, The Ultimate Fighter(R), Submission(R), As Real As It Gets(R), Zuffa(TM), The Octagon(TM) and the eight-sided competition mat and cage design are registered trademarks, trademarks, trade dress or service marks owned exclusively by Zuffa, LLC in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC or other respective owners.

U.S. Bancorp (NYSE: USB), with $242 billion in assets, is the parent company of U.S. Bank, the 6th largest commercial bank in the United States. The company operates 2,522 banking offices and 4,844 ATMs, and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. Visit U.S. Bancorp on the web at www.usbank.com.

SOURCE: U.S. Bank

U.S. Bank
Jennifer Wendt, 612-303-0731
or
UFC
Jennifer Wenk, 702-221-4790

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding U.S. Bancorp's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.



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