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U.S. Bank Becomes FreedomRoads/Camping World Preferred Lender

MINNEAPOLIS & CHICAGO--(BUSINESS WIRE)--Feb. 14, 2008--U.S. Bank Recreation Finance has signed an agreement with FreedomRoads/Camping World to become one of the preferred retail lenders for FreedomRoads/Camping World dealers and customers. FreedomRoads/Camping World is the largest RV and outdoor retailer in the world with more than 100 locations in 23 states. They have over $425 million in new and used RV inventory representing over 40 brand names.

The FreedomRoads/Camping World decision to select U.S. Bank Recreation Finance as one of its preferred lenders was based on a number of factors including U.S. Bank's national presence, service and competitive pricing. Additionally, U.S. Bank is part of FreedomRoads/Camping World wholesale syndication.

U.S. Bank representative Steve Bernaski will manage relationships with FreedomRoads/Camping World dealers in all states in the eastern United States, and Sean Torrence will manage relationships in the western United States.

"We're excited to partner with FreedomRoads/Camping World in providing high quality financial service to their dealers and customers," said Jeff Smith, director of sales and marketing for U.S. Bank Recreation Finance. "We look forward to a long-term relationship that benefits everyone involved."

FreedomRoads/Camping World is America's largest RV and outdoor retailer serving a brisk and growing demand for the RV lifestyle. After having successfully co-located for several years at selected locations, FreedomRoads, a dynamic national network of well-established local and regional RV dealerships and Camping World, America's largest direct marketer and specialty retailer of RV and outdoor camping accessories, service and RV sales, joined together to provide consumers with greater choice, convenience and value. Today, with revenues exceeding $1.7 billion, the company serves RV enthusiasts with more than 100 retail locations.

In addition to the sale, finance and service of recreational vehicles and specialty retail, FreedomRoads/Camping World also provides expanded products and services to enhance and protect the RV lifestyle. This includes: the President's Club customer loyalty program; in-store Performance Centers featuring RV and Car Insurance and Roadside Assistance Service; Camping World RV Institute technical certification/training program; Goodwill Ambassador Program; and the new campground discount program, Camp Club USA. For more information, visit FreedomRoads/Camping World online at www.FreedomRoads.com or www.campingworld.com.

U.S. Bancorp (NYSE:USB), with $238 billion in assets, is the parent company of U.S. Bank, the 6th largest commercial bank in the United States. The company operates 2,518 banking offices and 4,867 ATMs, and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. Visit U.S. Bancorp on the web at www.usbank.com.

CONTACT: U.S. Bank Media Relations
Teri Charest, 612-303-0732

SOURCE: U.S. Bank

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding U.S. Bancorp's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.



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