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U.S. Bank and Cache Inc. Launch Cache's First Affinity Credit Card

NEW YORK & MINNEAPOLIS--(BUSINESS WIRE)--May 24, 2007--U.S. Bank and Cache Inc. have introduced the Cache Visa card, giving Cache customers a new reason to value their favorite store.

Cardmembers will receive 1,000 bonus points with their first purchase, five points for every dollar ($1) spent at Cache, Cache Luxe or cache.com and one point for every dollar ($1) in net spending where ever Visa is accepted. Once a cardmember reaches 2,500 points, he or she will automatically receive a $25 Cache gift card. Cardmembers will receive quarterly statements where they can track the points that they have earned or redeemed, along with the balance.

With Cache Visa, cardmembers will enjoy the prestigious exclusive benefit of being automatically enrolled in the Cache Accents loyalty program, without the need to meet the $300 threshold that is otherwise necessary to become a permanent member.

Cache Accents benefits include: a five percent discount on all purchases, for life; free ground shipping on all online and special orders; exclusive sale events; advanced notice of special private events; a preview of new collections via email; coupon offers exclusively for Accents members and hotline phone alerts about store events.

The Cache Visa Card and the Cache Accents loyalty program provide two sets of rewards to the customer at the same time. "With no annual fee, and the ability to earn points for all of the dollars they charge, with no cap on the points earned, plus a lifetime five percent off on any and all Cache purchases, this is a win win for all," said Phil Morris, chief marketing officer for Cache.

For more information on Cache Visa, visit www.cachevisa.com.

Cache is a nationwide, mall-based, specialty retailer of sophisticated, social-occasion sportswear and dresses targeting a woman who has a youthful attitude, is self-confident and fashion-conscious, and requires a missy fit. Cache has built a reputation for, and a loyal customer base around, eveningwear that encompasses both dresses and elegant separates. It operates 294 Cache and Cache Luxe stores in high-traffic, upscale malls in 44 states, the Virgin Islands and Puerto Rico. Visit Cache online at www.cache.com.

U.S. Bancorp (NYSE:USB), with $221 billion in assets, is the parent company of U.S. Bank, the 6th largest commercial bank in the United States. The company operates 2,498 banking offices and 4,837 ATMs, and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. Visit U.S. Bancorp on the web at www.usbank.com.

Note to Editors: There should be an accent mark over the "e" in "Cache."


    CONTACT: U.S. Bank
             Teri Charest, 612-303-0732
             or
             Cache
             Tom Reinckens, 212-575-3246

    SOURCE: U.S. Bank
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding U.S. Bancorp's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.



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