| The Skinny on Carl's Jr.'s(R) New Loaded Breakfast Burrito(TM) |
|
Breakfast Burrito Borrows Successful 'Bigger, Better' Burger Strategy CARPINTERIA, Calif., Aug 25, 2004 /PRNewswire via COMTEX/ -- Breakfast just got a lot better, unless you're satisfied with eating skinny little burritos. Carl's Jr. has just added the Loaded Breakfast Burrito(TM) to its menu, leaving competitors' puny imitations in its shadow. Hungry breakfast eaters on the go can stop at Carl's Jr. and dig into a hearty tortilla-wrapped meal loaded with a delicious blend of eggs, meat, cheese, hash rounds -- and of course, salsa. "Just as Carl's Jr.'s Six Dollar Burger(TM) raised the bar for burgers, we think the Loaded Breakfast Burrito will change the way people view fast-food breakfast burritos," said Brad Haley, executive vice president of marketing for Carl's Jr. "While burritos have become almost a staple on most fast-food breakfast menus, they have usually been offered as small, skinny things that don't represent much of a meal. The Loaded Breakfast Burrito is a delicious, satisfyingly big burrito with a great combination of tastes that won't leave you hungry." The Loaded Breakfast Burrito offers nearly three-quarters of a pound of scrumptious satisfaction. It's filled with eggs, sausage, ham, crumbled bacon, hash rounds, shredded Monterey Jack and Cheddar cheeses and salsa -- all wrapped in a warm flour tortilla. Participating Carl's Jr. restaurants will begin selling the Loaded Breakfast Burrito on Aug. 25. Suggested retail price is $1.99, though prices may vary. "Breakfast is an important meal," said Haley. "This burrito will definitely break your fast and keep hunger at bay until lunch." Launching concurrently with the Loaded Breakfast Burrito is the Guacamole Bacon Chicken Sandwich(TM), featuring Carl's Jr.'s signature charbroiled chicken breast topped with guacamole, bacon, melting Pepperjack cheese, lettuce, tomato, red onion and Ranch sauce on a large seeded bun. Carl's Jr. is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, California. As of the end of the first quarter on May 17, 2004, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,222 franchised or company-owned restaurants in 44 states and in 14 countries, including 1,016 Carl's Jr.(R) restaurants, 2,081 Hardee's(R) restaurants and 106 La Salsa Fresh Mexican Grill(R) restaurants. For more information, or to find a Carl's Jr. near you, go to www.ckr.com, www.carlsjr.com. SOURCE Carl's Jr. Tina Long of Carl's Jr., +1-805-745-7742, tlong@ckr.com; or |
 |