Newest Mint Chip Hand-Scooped Ice Cream Shakes & Malts(TM) Brrrring Seasonal Cheer
CARPINTERIA, Calif., Nov 06, 2006 /PRNewswire-FirstCall via COMTEX News Network/ -- Carl's Jr.® and
Hardee's® (NYSE: CKR) have announced the forecast for this holiday season,
and the menu looks delightful. Mint Chip Hand-Scooped Ice Cream Shakes &
Malts(TM) are the latest flavor to refresh appetites at both of the sister
hamburger chains, and these shakes aren't waiting for snowfall! Beginning
Wednesday, Nov. 15, the chocolate-infused, minty delights breeze into Carl's
Jr. and Hardee's markets across the country.
The Mint Chip cold snap presents an opportunity for Carl's Jr. and
Hardee's patrons to scoop up yet another cool and creamy complement to the 100
percent Angus beef Six Dollar Burger(TM) and Thickburger(TM) lines so popular
at the two chains. It's also a tasty pick-me-up for those passing through the
drive-thru on their way home from holiday shopping. "We are confident that
our Hand-Scooped Ice Cream Shakes and Malts are the best in fast food because
they're made the old-fashioned way, with real ice cream and milk and blended
by hand," says Brad Haley, executive vice president of marketing for Carl's
Jr. and Hardee's. "And the new Mint Chip flavor is the perfect addition for
the holiday season."
The new Mint Chip Hand-Scooped Ice Cream Shake features real, hand-scooped
vanilla ice cream, mint syrup, chocolate flakes and real milk blended to
order, and is topped with whipped cream. A scoop of malt powder can be added
for a classic malt taste. The shakes and malts sell for $2.99 at most
company-owned restaurants, although pricing may vary.
Carl's Jr. and Hardee's Food Systems, Inc. are wholly owned subsidiaries
of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the second
fiscal quarter ended Aug. 14, 2006, CKE Restaurants, Inc., through its
subsidiaries, had a total of 3,131 franchised or company-owned restaurants in
43 states and in 13 countries, including 1,072 Carl's Jr. restaurants, 1,945
Hardee's restaurants and 98 La Salsa Fresh Mexican Grill® restaurants. For
more information, or to find a Carl's Jr. or Hardee's near you, go to
www.ckr.com, www.carlsjr.com, or www.hardees.com.
SOURCE CKE Restaurants, Inc.
Anne Hallock of CKE Restaurants, Inc., +1-805-745-7741, firstname.lastname@example.org; or Kate
Greenberg of Weber Shandwick for CKE Restaurants, Inc., +1-310-854-8264,