ROCHESTER, N.Y., Nov. 2 /PRNewswire-FirstCall/ -- Just in time for Thanksgiving, Eastman Kodak Company (NYSE: EK) is looking for the ultimate "family portrait." Kodak is asking consumers to share what family means to them by showing their true colors in a new YouTube contest called True Colors: Video Portrait Challenge.

"Kodak is asking families to show off their true colors for the entire world to see," said Leslie Dance, Vice President of Brand Marketing & Communications at Kodak. "Of course, the word 'family' means different things to different people, from our kids or crazy in-laws to co-workers or best friends. Kodak wants to help people celebrate and share their unique family moments, whoever that family may be."

How families can enter:

    --  Record a 10-second video family portrait
    --  Title the video "My (Insert Family Name) Family Portrait"
    --  Go to www.YouTube.com/KodakTube, click on the "submit" tab in the
        contest area and upload the video

    --  Families can enter as many times as they would like before November 15

"The winning family's entry will be seen by millions of people," Dance said. "Their true colors will be displayed on the YouTube homepage and on the Kodak Times Square Billboard."

The top 25 finalists will be announced on November 24, people can vote for their favorite Family Portrait from November 24 to December 2, and winners will be announced December 7.

The grand prize includes:

    --  Two tickets to a taping of NBC's "The Tonight Show with Conan O'Brien"
    --  KODAK Zi8 Pocket Video Camera
    --  KODAK EASYSHARE S730 Digital Frame

    --  Video will be shown on YouTube home page, Kodak's YouTube channel and
        Kodak's Times Square Billboard

For more information about the contest and to view submissions, please visit the Kodak YouTube channel at http://www.youtube.com/user/KodakTube.

About Kodak

As the world's foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.

To learn more, visit http://www.kodak.com and follow our blogs and more at http://www.kodak.com/go/followus.

More than 70 million people worldwide manage, share and create photo gifts online at KODAK Gallery -- join for free today at www.kodakgallery.com

KODAK and EASYSHARE are trademarks of Eastman Kodak Company.

SOURCE Eastman Kodak Company

Barbara Pierce of Kodak, +1-585-724-5036, or barbara.pierce@kodak.com; Alan Danzis of Ketchum, +1-646-935-4275, or alan.danzis@ketchum.com, for Eastman Kodak Company