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KODAK EASYSHARE M580 Digital Camera Awarded Parent Tested Parent Approved Seal
Second KODAK Camera selected for special recognition by PTPA Media this year

ROCHESTER, N.Y., Aug 24, 2010 (BUSINESS WIRE) --

The KODAK EASYSHARE M580 Digital Camera, featuring Kodak's exclusive Share Button, has been awarded the Parent Tested Parent Approved Seal by PTPA Media. PTPA Media (Parent Tested, Parent Approved) awards their industry-renowned seal of approval to products that its parent evaluators judge to improve the quality of family life and that are worthy of a parent's recommendation.

"We are honored that Kodak has chosen to have their products tested by our community of parent volunteers," said Sharon Vinderine, CEO, PTPA Media Inc. "Being willing to go through the testing process is really a testament to the quality that Kodak puts into its products. The Seal of Approval that accompanies these winning products provides a trusted reference point for families looking for guidance when making purchases for their families."

The KODAK EASYSHARE M580 Digital Camera makes it simple for consumers to share their pictures with family and friends. With Kodak's exclusive Share Button, consumers can tag pictures and videos directly on the camera for effortless uploading to popular social networking sites including FACEBOOK, KODAK Gallery, FLICKR, and YOUTUBE. Pictures can also be tagged to email and to send to any KODAK PULSE Digital Frame.

"We are thrilled to have earned our second parent Seal of Approval with this award for the KODAK EASYSHARE M580 Digital Camera," said Phil Scott, Vice President of Marketing, Digital Capture and Devices, Kodak. "With the Share Button, Kodak is making it easier for consumers to share and relive life's moments, in three simple steps. We thank PTPA Media and its parent testers for this latest recognition and recommendation."

In June, PTPA Media awarded the KODAK PLAYSPORT Video Camera its Parent Tested Parent Approved Seal.

PTPA Media provides an objective means to discover and appraise new products designed to enrich family living. The company's mission is to assist and educate discerning consumers by providing reliable and relevant information about exciting and quality products on the market. The Parent Tested Parent Approved Seal is presented to companies whose products are deemed exceptional by a knowledgeable and unbiased panel of experts, including parents themselves. Award winning products are selected based on value, functionality, quality, and appeal.

About Kodak

As the world's foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.

To learn more, visit http://www.kodak.com and follow our blogs and more at http://www.kodak.com/go/followus.

More than 75 million people worldwide manage, share and create photo gifts online at KODAK Gallery - join today at www.kodakgallery.com.

(KODAK, EASYSHARE, and PLAYSPORT are trademarks of Eastman Kodak Company.)



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