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Kodak Now Offers its New EKTAR 100 - World's Finest-Grain Color Negative Film - in 120 Format

ROCHESTER, N.Y., Feb. 17 /PRNewswire-FirstCall/ -- Eastman Kodak Company (NYSE: EK) continues to expand the options available to photographers by offering its new KODAK PROFESSIONAL EKTAR 100 Film in 120 format. Announced at Photokina in October 2008 and currently available in 35mm format, EKTAR 100 Film offers the finest, smoothest grain of any color negative film available today.

"The response to the introduction of EKTAR 100 Film has been amazing, with many requests to make the new film available in medium format. 120-size roll film is widely used for a broad range of photographic applications including ultra high-resolution photography," said Mary Jane Hellyar, president, Film, Photofinishing & Entertainment Group and executive vice president, Eastman Kodak Company. "Whether you're a professional photographer or an advanced amateur, the pursuit of the perfect picture is a never-ending quest. By offering the world's finest-grain color negative film in 120 format, Kodak continues its long-standing history of providing the tools and selection for photographers who want images with the best quality and highest detail."

EKTAR 100 Film is the ideal choice for commercial photographers and advanced amateurs for applications such as nature, travel, fashion and product photography, where the emphasis is often on color. The ISO 100 speed film features high saturation and ultra-vivid color, incorporating KODAK VISION Motion Picture Film technology to achieve its unparalleled fine grain. It is ideal for photographers who want the superior resolution of medium-format film and look for extraordinary enlargement capability when scanning and printing.

The new KODAK EKTAR Film in 120 format will be available worldwide beginning in April 2009.

About Kodak

As the world's foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.

To learn more, visit http://www.kodak.com and follow our blogs and more at http://www.kodak.com/go/followus.

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2009

Kodak, Vision, Kodak Professional and Ektar are trademarks of Eastman Kodak Company.

SOURCE Eastman Kodak Company

CONTACT:
Audrey Jonckheer,
Kodak,
+1-585-724-9035,
audrey.jonckheer@kodak.com;
or Marv Gellman,
Ketchum for Kodak,
+1-646-935-3907,
marv.gellman@ketchum.com
Web Site: http://www.kodak.com
(EK)

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