Millions to View Images as Program Emphasizes Quality, Reinforces
Commitment to Pro Photographers and Pro Labs
ROCHESTER, N.Y., Jan. 11 /PRNewswire-FirstCall/ -- Visitors to Times
Square, in the heart of New York City, will have a new source of inspiration.
At least, that is what Eastman Kodak Company (NYSE: EK) is hoping. Kodak will
feature images taken by professional photographers on its large-screen outdoor
display, the Kodak Times Square Gallery, beginning in January 2009. The aim
is to highlight the benefits of professional photographers and, as in some
cases, the services provided by professional labs for portrait and wedding
"By projecting these phenomenal photos on the Kodak Times Square Gallery,
we hope to help professional photographers and labs connect with customers,"
said Diane McCue, general manager and vice president, Paper & Output Systems,
Eastman Kodak Company. "Our goal is to highlight the value of professional
photographers and professional labs, and support them as they provide
customers with exceptional quality in lasting photographs and a wide
assortment of innovative photographic products. Generally speaking, consumers
may not be aware of the high-caliber, affordable products and services
available only through professionals. At the very least, this eye-catching
display, featuring the work of some of the world's top photographers, who rely
on the services provided by pro labs, will be inspirational," said McCue.
With its giant-size presence, the Kodak Times Square Gallery is located on
the front of the New York Marriott Marquis building at 1535 Broadway, between
45th and 46th streets. Kodak will use the highly visible marquee, viewed by
millions, to showcase a stream of images and details about professional
photographers and professional labs on one of the four quadrants of the jumbo
In addition to featuring commercial, editorial, fine art and nature
photographers, Kodak will work with pro labs who are premium members of the
Kodak Pro Lab Resource Center (PLRC) to identify wedding and portrait
photographers and their images on a rotating basis. The PLRC is an online
business and marketing asset for professional photo labs.
Professional labs, who are premium members of the PLRC, will be able to
access nomination forms and instructions, beginning later in January 2009, by
signing in at the PLRC site www.prolabresourcecenter.kodak.com.
As the world's foremost imaging innovator, Kodak helps consumers,
businesses, and creative professionals unleash the power of pictures and
printing to enrich their lives.
To learn more, visit http://www.kodak.com and follow our blogs and more at
More than 70 million people worldwide manage, share and create photo gifts
online at KODAK Gallery -- join for free today at www.kodakgallery.com
Kodak is a trademark. (C) Kodak, 2009.
SOURCE Eastman Kodak Company
CONTACT: Jacqueline Mangione of Kodak, +1-585-724-0732,
email@example.com; or Christine Dooley of Ketchum,
+1-312-228-6814, firstname.lastname@example.org, for Kodak
Web Site: http://www.kodak.com