ROCHESTER, N.Y.--(BUSINESS WIRE)--May 7, 2008--Eastman Kodak
Company announced today that its Image Sensor Solutions (ISS) business
has received the 18th Annual EDN Innovation Award in the Sensor
Category for the KODAK TRUESENSE Color Filter Pattern. This
groundbreaking new technology allows for the development of digital
capture devices that take better pictures under low light or reduce
motion blur when photographing moving subjects.
"We are honored to receive this award from EDN," said Herb
Erhardt, CIS Business Manager, Image Sensor Solutions, Eastman Kodak
Company. "This recognition of the KODAK TRUESENSE Color Filter Pattern
acknowledges our continuing advances in digital imaging technology,
for both CMOS and CCD products."
EDN presented the 2008 Innovation Awards in San Jose on April 14,
2008, at the Summit Center. An audience of engineers and engineering
managers as well as a panel of EDN magazine editors selected the
winning products based on their industry impact, innovation and
"Every year the difficulty of technical challenges increases, the
pressures of schedule, cost, and energy efficiency grow, and the
resources available to design teams dwindle. That makes the
achievements of this year's EDN Innovation Award winners all the more
impressive," stated Ron Wilson, executive director of EDN Worldwide.
"Selected by their peers in the design community for their outstanding
results, these innovators stand in the front rank of the best and
brightest electronics engineering has to offer."
The KODAK TRUESENSE Color Filter Pattern advances an existing
KODAK Technology, the Bayer pattern based color filter, that has
become a standard in digital imaging. Kodak researchers created the
new KODAK TRUESENSE Color Filter Pattern technology as they sought to
improve upon the Bayer pattern. The new technology adds panchromatic,
"clear" pixels to the red, green and blue elements of the Bayer
pattern that form the image sensor array, and enables a 2 times to 4
times increase in sensitivity to light (from one to two photographic
stops). This increase provides much better pictures and video in low
light conditions than are possible with conventional technology. It
also enables faster shutter speeds that reduce motion blur when
imaging moving subjects. Low light performance, for both stills and
video, is a critical need in mobile phones, which is a major market
for the new KODAK KAC-05020 CMOS Image Sensor that utilizes the KODAK
TRUESENSE Color Filter Pattern. Kodak CCD products - used today in
commercial applications such as Machine Vision and Security - can also
benefit from the enhanced sensitivity provided by this new technology.
For additional information regarding this technology, please
contact Image Sensor Solutions, Eastman Kodak Company at (585)
722-4385 or by email at firstname.lastname@example.org, or see the posting
describing this technology on Kodak's technology blog at
PluggedIn.kodak.com. For more information on Kodak's entire image
sensor product line, please visit www.kodak.com/go/imagers.
About Eastman Kodak Company
As the world's foremost imaging innovator, Kodak helps consumers,
businesses, and creative professionals unleash the power of pictures
and printing to enrich their lives.
To learn more, visit http://www.kodak.com, and our blogs:
1000words.kodak.com, and PluggedIn.kodak.com.
Editor's Note: Kodak corporate news releases are now offered via
RSS feeds. To subscribe, visit www.kodak.com/go/RSS and look for the
RSS symbol. In addition, Kodak podcasts are viewable at
www.kodak.com/go/podcasts. Our podcasts may be downloaded for viewing
on iTunes, Quicktime, or other PC-based media players. Users may also
subscribe to Kodak podcasts via the iTunes application if already
installed on your computer. From the iTunes store, type "Kodak
podcast" in the search field to view all of our podcast offerings.
Kodak and TrueSense are trademarks of Eastman Kodak Company.
CONTACT: Financial Media:
David Lanzillo, 585-781-5481
Lois Paul & Partners
Mark Bilotta, 781-782-5000
Editor contacts only. Please see last paragraph for
reader contact information.
SOURCE: Eastman Kodak Company