MyOpportunityTracker(TM) Reaches New Milestone and Adds Enhanced
Software License Renewal Tracking
CLEARWATER, Fla.--(BUSINESS WIRE)--May 15,
2008--MyOpportunityTracker(TM) -- the proactive lead-generating
e-business tool of Tech Data Corporation (NASDAQ:TECD) -- is currently
generating more than 240,000 active sales leads representing tens of
millions of dollars worth of potential service, warranty and software
license renewal opportunities. MyOpportunityTracker leverages the
distributor's extensive transactional database to provide Tech Data
customers with their own unique renewal opportunities for services,
warranties and software licenses from more than 30 leading vendors.
"MyOpportunityTracker supports the broadest range of renewal
opportunities of any tool of its kind in the channel," said Tech Data
Vice President, E-Business Mark Livings. "In the last three months, we
have more than tripled the number of sales leads MyOpportunityTracker
can generate. We are aggressively adding new vendors to the tool as we
refine our data mining capabilities to uncover new opportunities. Our
latest efforts on that front have been focused on helping our
customers more effectively track and capture renewal revenue
associated with complex software licensing programs."
MyOpportunityTracker now offers Tech Data customers the ability to
track Microsoft software licenses sold with special pricing. By
receiving these alerts, resellers ensure their customers do not lose
access to critical applications at the special pricing they qualify
for only if licenses are renewed before expiration. Additionally, Tech
Data added several new functions to the tool. Resellers can now edit
renewal expiration dates if license activation and original purchase
dates are different, and a new search tool enables easier browsing of
all opportunities.
"MyOpportunityTracker keeps getting better and better," said
Discovery Information Technologies, Inc. Vice President Delilah
Fadhli-Duncan. "We're extremely excited by the information we're
already receiving from the tool. Even if it doesn't result in us
closing that particular sale, it's a great way to start a fresh
conversation with our customers, which can lead to new sales
opportunities. As Tech Data continues to add new features and
functions to MyOpportunityTracker, it will only become a more valuable
tool for VARs like us."
Proactive Lead Generation
With MyOpportunityTracker, resellers receive notice of service,
warranty and software license renewal opportunities as many as 120
days prior to coverage expiration. Resellers can receive and review
their renewal notifications anytime through techdata.com or via
e-mail. MyOpportunityTracker enables resellers to efficiently sort and
prioritize their renewal opportunities by vendor, expiration dates and
end user to which the original service or solution was sold. Each
opportunity includes pricing for new and extended service agreements,
warranties or software licenses, as well as potential alternatives
such as upgrades to more comprehensive coverage offerings or product
enhancements.
MyOpportunityTracker offers quote-building functionality so
resellers can instantly add their margin and produce a sales proposal
they can forward to end-user customers. The tool also enables
resellers to create their own custom renewal opportunities, including
services, warranties and software licenses they originally purchased
through other distributors.
Vendors supported by MyOpportunityTracker include: ADTRAN, APC,
Apple, Avocent, Brocade, Brother, CA, Canon, Diskeeper, Eaton, EMC,
Enterasys, Fujitsu, HP, IBM, Kodak, Lenovo, Lexmark, Microsoft,
Nortel, QLogic, Red Hat, Ricoh, SolarWinds, SonicWALL, Toshiba, Tripp
Lite, WatchGuard, WYSE Technology and Xerox.
Leading E-Business Services
Tech Data's extensive suite of e-business services are designed to
help resellers operate more efficiently and profitably. More than
40,000 reseller employees log on to techdata.com one million times
each month to price product, check availability and make purchases.
The Web site features an array of tools enabling resellers to more
effectively influence end-user purchases, capitalize on new revenue
opportunities and maximize the potential of each sale. To learn more,
contact (800) 237-8931 or visit www.techdata.com.
About Tech Data
Founded in 1974, Tech Data Corporation (NASDAQ GS: TECD) is a
leading distributor of IT products, with more than 100,000 customers
in over 100 countries. The company's business model enables technology
solution providers, manufacturers and publishers to cost-effectively
sell to and support end users ranging from small and medium businesses
(SMB) to large enterprises. Ranked 105th on the FORTUNE 500(R), Tech
Data generated $23.4 billion in net sales for its fiscal year ended
January 31, 2008. For more information, visit www.techdata.com.
CONTACT: Tech Data Corporation, Clearwater
Jarred LeFebvre, 727-539-7429 Ext. 86261
jarred.lefebvre@techdata.com
SOURCE: Tech Data Corporation