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BROOMFIELD, Colo., June 27, 2005 /PRNewswire-FirstCall via COMTEX/ -- Ball Corporation
(NYSE: BLL) is launching a new advertising medium that allows beverage can
tabs and ends to carry customized messaging, bringing added value to the
beverage can. The laser-incised tab is a solid, colored tab that provides
space for a small "billboard" for brand identity, advertising or promotional
The use of state-of-the-art computer and laser technology provides
messaging flexibility, making it possible to engrave letters, numbers,
drawings or symbols on the tabs. The laser-engraved tab's technical
performance is equal to that of existing tabs.
"Laser-incised tabs provide our customers with brand identification at the
moment of consumption," says Bob Tettero, director of marketing at Ball.
Ball is the largest manufacturer of specialty beverage cans in North
America, and the exclusive manufacturer of laser-incised tabs for this market
under license from CanDO International Ltd., the holder of the U.S. patent and
various foreign patents for this technology. Laser-incised tabs are a new
addition to Ball's current specialty can and promotional tab offerings, which
already include a large variety of can sizes and colored tab options.
"Beverage cans are increasingly used in growing, upscale categories such
as energy drinks, wine and wellness beverages, where product differentiation
and image are key concerns," says Tettero. "Because they convey unique
messaging in a distinctive and polished way, laser-incised tabs are a perfect
fit for categories like these."
Ball Corporation is a supplier of high-quality metal and plastic packaging
products, primarily for the beverage and food industries. The company also
owns Ball Aerospace & Technologies Corp., which develops sensors, spacecraft,
systems and components for government and commercial markets. The company
employs more than 13,200 people and reported 2004 sales of $5.4 billion.
CanDO International Limited is a private global corporation capitalizing
on unique and untapped applications in product and process innovation. Joseph
W. Stasiuk, Managing Director, and CanDO are the owner and exclusive licensor
of multinational device and process patents and trademarks, including laser
incised tabs for beverage and food can applications worldwide.
The information in this news release contains "forward-looking" statements
and other statements concerning future events and financial performance.
Words such as "expects," "anticipates," "estimates," and variations of same
and similar expressions are intended to identify forward-looking statements.
Forward-looking statements are subject to risks and uncertainties which could
cause actual results to differ materially from those expressed or implied.
The company undertakes no obligation to publicly update or revise any
forward-looking statements, whether as a result of new information, future
events or otherwise. Key risks and uncertainties are summarized in the
company's filings with the Securities and Exchange Commission, especially in
Exhibit 99.2 in the most recent Form 10-K. These filings are available at our
Web site and at www.sec.gov. Factors that might affect our packaging segments
include fluctuation in consumer and customer demand; availability and cost of
raw materials, particularly the recent significant increases in resin, steel,
aluminum and energy costs, and the ability to pass such increases on to
customers; competitive packaging availability, pricing and substitution;
changes in climate and weather; fruit, vegetable and fishing yields; industry
productive capacity and competitive activity; lack of productivity improvement
or production cost reductions; the German mandatory deposit or other
restrictive packaging laws; changes in major customer or supplier contracts or
loss of a major customer or supplier; international business risks, including
foreign exchange rates, tax rates and activities of foreign subsidiaries; and
the effect of LIFO accounting on earnings. Factors that might affect
aerospace segment include: funding, authorization and availability of
government contracts and the nature and continuation of those contracts; and
technical uncertainty associated with segment contracts. Factors that could
affect the company as a whole include those listed plus: acquisitions, joint
ventures or divestitures; regulatory action or laws including environmental
and workplace safety; governmental investigations; goodwill impairment;
antitrust and other litigation; strikes; boycotts; increases in employee
benefits and labor costs; rates of return projected and earned on assets of
the company's defined benefit retirement plans; reduced cash flow; interest
rates affecting our debt; and changes to unaudited results due to statutory
audits or management's evaluation of the company's internal control over
SOURCE Ball Corporation
Investors, Ann. T. Scott, +1-303-460-3537, firstname.lastname@example.org, or Media, Jennifer
Hoover, +1-303-460-5541, email@example.com, both of Ball Corporation; or Joseph W.
Stasiuk of CanDO International Limited, +1-345-926-2476, firstname.lastname@example.org