|Simon Malls Set to Reward Holiday Shoppers|
INDIANAPOLIS, Nov. 12 /PRNewswire-FirstCall/ -- Amidst a climate of optimism surrounding the upcoming holiday season, Simon Property Group (NYSE: SPG), with the largest collection of malls in the country, plans to reward its shoppers this season by giving them the chance to win a "champagne wishes and caviar dreams" holiday through the Simon "Thank You Very Much" Sweepstakes -- complete with use of a Florida mansion, a personal gourmet chef and shopping sprees worth $5,000.
"We greatly value the relationship we have built with our 100 million unique customers," said Stewart Stockdale, Simon's chief marketing officer and president of Simon Brand Ventures. "And since the holidays are a time of giving, we've put the capital "G" in giving this year by creating this sweepstakes to thank Simon shoppers for their loyalty and grant one shopper, along with ten of his or her family and friends, a truly memorable holiday vacation." Stockdale noted the Simon "Thank You Very Much" Sweepstakes is the largest consumer promotion in the company's 43-year history.
The grand prize for Simon's sweepstakes is a four-day, three-night stay in a Florida mansion, from Dec. 24-27, including free air/ground transportation, a private car service, a personal maid and butler, and holiday feasts catered by gourmet chef Christian Ducret. The winner also will receive a $2,500 shopping spree at Simon's popular Town Center at Boca Raton in South Florida and a $30,000 room makeover at their own residence. On top of that, the winner will receive $2,500 in Simon Giftcards to make gift purchases in advance of the trip.
Winners also can choose from a menu of leisure time options, ranging from free rounds of golf at a PGA golf course, to water taxi tours, Harley Davidson bike tours, a day at a luxury Spa and trips to local attractions.
In addition to the grand prize, the sweepstakes includes daily $25 Simon Giftcard instant winners at all 155 participating Simon malls nationwide throughout the sweepstakes period, for a total of more than 4,600 instant winners.
"We want to make mall shopping even more rewarding for Simon shoppers -- from offering more choices to offering more fun," said Shari Simon, senior vice president of corporate marketing for Simon Property Group. "Just as our new 'More Choices' campaign introduced in September extols the benefits of mall shopping, our holiday sweepstakes signals a new level of service -- thanking the customer in a new, and grand, way."
Simon's "Thank You Very Much" holiday sweepstakes launches Nov. 28 and runs through Dec. 12 in 155 Simon Malls across the country. (Complete prize description and sweepstakes details will be available at the participating Simon Malls and online at www.simon.com .)
Simon's "Thank You Very Much" advertising takes a musical twist
Simon's "Thank You Very Much" theme also is carried through the company's holiday television spot, which pays homage to Charles Dickens' Scrooge. The full-scale musical production number -- which features Simon's Giftcard as the holiday gift of choice -- was filmed in South Africa and launches in 53 major markets on November 17. Simon teamed with Fallon Intersect, which created the company's new "More Choices" brand campaign, to develop the unforgettable spot. The spot may be viewed at www.simon.com beginning November 17.
About Simon Property Group
Simon Property Group, Inc. (NYSE: SPG), headquartered in Indianapolis, Indiana, is a real estate investment trust engaged in the ownership and management of income-producing properties, primarily regional malls and community shopping centers. Through its subsidiary partnerships, it currently owns or has an interest in 236 properties containing an aggregate of 182 million square feet of gross leasable area in 36 states. The Company also holds interests in nine assets in Europe and Canada and ownership interests in other real estate assets. Additional Simon Property Group information is available at www.simon.com .
About Simon Brand Ventures
Simon Brand Ventures (SBV), Simon's business-to-consumer arm, has pioneered the transformation of shopping malls into a medium where consumer brands can build one-on-one relationships with more than 100 million shoppers who make approximately 2 billion visits to Simon Malls each year. Simon's vast franchise of market-leading shopping centers nationwide provides SBV the foundation to monetize the distribution system through numerous consumer ventures. SBV has engaged in a number of consumer business initiatives, including nationwide roll-out of the Simon Visa Giftcard, launch of Simon platform programs such as Simon Kidgits Club and Simon Dtour Live, a national media delivery channel including experiential marketing methods, and multiple national and local marketing alliances with Coca-Cola, VISA U.S.A, and Cingular Wireless, among others.
SOURCE Simon Property Group, Inc. -0- 11/12/2003 /CONTACT: Billie Scott of Simon Property Group, +1-317-263-7148, or firstname.lastname@example.org; or Kelli Hauser of Fleishman-Hillard, +1-314-982-8704, or email@example.com/ /Web site: http://www.simon.com/ (SPG) CO: Simon Property Group, Inc. ST: Indiana IN: FIN RLT REA ADV SU: JE-JK -- CLW006 -- 4434 11/12/2003 08:01 EST http://www.prnewswire.com