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Simon Malls Are Hot Venue for Rising Stars Like Singer Mya, MTV's Cheyenne, Girl Group Cherish, Others

Simon DTour Live Combines Singing Sensations and Teen Entertainment

INDIANAPOLIS, Ind., Aug. 4 /PRNewswire-FirstCall/ -- Teens will soon be flocking to 23 Simon malls around the country as Simon Brand Ventures, the business-to-consumer arm of Simon Property Group, Inc. (NYSE: SPG) launches Simon DTour Live(R), a free live concert series featuring the hottest emerging singing talent, teen-oriented entertainment and retail brands.

Now in its fourth year, Simon DTour Live has become a premier destination for hot musical talent. The event gives teens firsthand access to today's rising stars and an opportunity to experience some of today's hottest retail brands through interactive games, giveaways, and prizes.

Simon DTour Live is a proprietary teen marketing program and the cornerstone of Simon's teen platform, which integrates tailored brand sponsorships with exciting and interactive entertainment, events and concerts.

It also is a highly successful example of Simon Brand Ventures' strategy of engaging consumers and retailers with a fully integrated multi-media and experiential experience, according to Cathi Weiner, senior vice president - Business Development for Simon Brand Ventures.

"Teens visit Simon Malls an average of nearly five times per month, so it makes sense that our malls are a sought after destination for the hottest retail brands," Ms. Weiner said. "With the growing popularity of Simon DTour Live, we also have become a top venue for today's hottest singing talent because the tour connects today's rising stars with their target audiences and has firmly established this event as a highly successful marriage of teens, shopping and entertainment," she added.

Artists on this year's tour include the family harmonies of girl group Cherish; the high-energy power of Mya; the insistent rock and bluesy tones of Cheyenne; the raw acoustic power of New York singer-songwriter Matt White; the inspiring beat of The Summer Obsession; the adrenaline-pumping Jonas Brothers; the searing octaves of Paula DeAnda; and the deliciously eclectic style of Latina star Natalie.

The major highlight of each Simon DTour Live national tour stop will be a live performance by one or more of the featured artists. In addition to the main stage performances, Simon DTour Live also will offer teens the chance to check out the latest games, gizmos, fashions and premiums, including:

  • ACUVUE(R) "Truth Booth" - Participants will have the opportunity to share and record their very own defining moments -- from first day of school jitters ... to trying out for a coveted spot on a team ... to taking the dreaded road test and more. They can also enter their stories online at an ACUVUE computer kiosk for a chance to star in an ACUVUE ad. Plus, participants can create lasting memories in the "Reveal the Real You/Clean and Clear" photo booth as well as receive a customized henna tattoo.

    ACUVUE will also distribute HYDRACLEAR(TM) TOUCH samples, cool new swatch-sized pieces of material that simulate the actual feel of an ACUVUE contact lens.


  • Fanta - Fanta is bringing the beach to the mall this year and providing free beverage samples. Additionally, teens will have the opportunity to play tropical-related video games and receive Fanta branded premiums, such as beach bags and lip balm.


  • SCREAM Tour - Simon DTour Live at 10 Simon malls will be one of the venues for the first round of SCREAM Tour's "R U The Next SCREAM Star?" auditions, with co-hosts Da Brat and the official SCREAM Tour DJ, DJ Jus. Every hour, top ranking contestants from the SCREAM Star booth will be chosen to audition on the Fanta main stage in front of a panel of nationally known judges selected by SCREAM Tour. Contestants will be competing for the chance to perform on this year's SCREAM Tour V, a management agreement with Mauldin Brand Agency and a national recording contract with a major record label.


  • So ... ? Fragrance with Attitude - The hottest teen fragrance in the UK has made its way to the USA. Meet the Simon DTour So ... ? girls for your free sample. The So ... ? collection includes So ... ? Kiss Me, So ... ? Desirable, and So ... ? Wild. Check out http://www.sofragrance.com for product details.

The tour launches August 5 in Garden City, NY and wraps up October 14 in the Atlanta area after visiting a total of 23 Simon malls throughout the country.

Simon will support Simon DTour Live with radio, peer-to-peer viral marketing, email blasts to artist fan databases and DTour banners on teen- related websites as well as websites of the singing artists, their record labels and http://myspace.com .

Additional information about Simon DTour Live and event schedule are located at http://www.simon.com .

About Simon Property Group

Simon Property Group, Inc., an S&P 500 company headquartered in Indianapolis, Indiana, is a real estate investment trust engaged in the ownership, development and management of retail real estate, primarily regional malls, Premium Outlet(R) centers and community/lifestyle centers. The Company's current total market capitalization is approximately $42 billion. Through its subsidiary partnership, it currently owns or has an interest in 284 properties in the United States containing an aggregate of 200 million square feet of gross leasable area in 38 states plus Puerto Rico. Simon also owns interests in 52 European shopping centers in France, Italy, and Poland; 5 Premium Outlet centers in Japan; and one Premium Outlet center in Mexico. Additional Simon Property Group information is available at http://www.simon.com . Simon Property Group, Inc. is publicly traded on the NYSE under the symbol SPG.

About Simon Brand Ventures

Simon Brand Ventures (SBV), Simon's business-to-consumer arm, has pioneered the transformation of shopping malls into a medium where consumer brands can build one-on-one relationships with shoppers who make approximately 2.4 billion visits to Simon malls each year. Simon's vast franchise of market-leading shopping centers nationwide provides SBV the foundation to monetize the distribution system through numerous consumer ventures. SBV has engaged in a number of consumer business initiatives, including the Simon Giftcard(R), launch of Simon platform programs such as Simon Kidgits Club(R), Simon Super Chefs Live!(R), Simon DTour Live(R), and Simon Evening of Giving(R); a national media delivery channel including static, digital and experiential marketing and advertising vehicles; and multiple national and local marketing alliances with Coca-Cola, Visa U.S.A. and Cingular Wireless, among others.

SOURCE Simon Property Group, Inc.

NOTE TO EDITORS: Performer bios and photos are available upon request by sending e-mail to clande@simon.com . Additional artist information also available on their respective websites:

     CHERISH - http://www.cherishsisters.com
     CHEYENNE KIMBALL - http://www.cheyennemusic.com
     MATT WHITE - http://www.mattwhitemusic.com
     MYA - http://www.myamya.com
     NATALIE - http://www.nataliemusic.com or http://www.natalieonline.net
     PAULA DEANDA - http://www.pauladeanda.com
     THE JONAS BROTHERS - http://www.jonasbrothers.com
     THE SUMMER OBSESSION - http://www.thesummerobsession.com

CONTACT:
Angela Wiebusch
314-982-9132
wiebusca@fleishman.com

Billie Scott
317-263-7148
bscott@simon.com
both of Simon Property Group, Inc.

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