Simon Malls Are Hot Venue for Rising Stars Like Singer Mya, MTV's Cheyenne, Girl Group Cherish, Others
Simon DTour Live Combines Singing Sensations and Teen Entertainment
INDIANAPOLIS, Ind., Aug. 4 /PRNewswire-FirstCall/ -- Teens will soon be
flocking to 23 Simon malls around the country as Simon Brand Ventures, the
business-to-consumer arm of Simon Property Group, Inc. (NYSE: SPG) launches
Simon DTour Live(R), a free live concert series featuring the hottest emerging
singing talent, teen-oriented entertainment and retail brands.
Now in its fourth year, Simon DTour Live has become a premier destination
for hot musical talent. The event gives teens firsthand access to today's
rising stars and an opportunity to experience some of today's hottest retail
brands through interactive games, giveaways, and prizes.
Simon DTour Live is a proprietary teen marketing program and the
cornerstone of Simon's teen platform, which integrates tailored brand
sponsorships with exciting and interactive entertainment, events and concerts.
It also is a highly successful example of Simon Brand Ventures' strategy
of engaging consumers and retailers with a fully integrated multi-media and
experiential experience, according to Cathi Weiner, senior vice president -
Business Development for Simon Brand Ventures.
"Teens visit Simon Malls an average of nearly five times per month, so it
makes sense that our malls are a sought after destination for the hottest
retail brands," Ms. Weiner said. "With the growing popularity of Simon DTour
Live, we also have become a top venue for today's hottest singing talent
because the tour connects today's rising stars with their target audiences and
has firmly established this event as a highly successful marriage of teens,
shopping and entertainment," she added.
Artists on this year's tour include the family harmonies of girl group
Cherish; the high-energy power of Mya; the insistent rock and bluesy tones of
Cheyenne; the raw acoustic power of New York singer-songwriter Matt White; the
inspiring beat of The Summer Obsession; the adrenaline-pumping Jonas Brothers;
the searing octaves of Paula DeAnda; and the deliciously eclectic style of
Latina star Natalie.
The major highlight of each Simon DTour Live national tour stop will be a
live performance by one or more of the featured artists. In addition to the
main stage performances, Simon DTour Live also will offer teens the chance to
check out the latest games, gizmos, fashions and premiums, including:
ACUVUE(R) "Truth Booth" - Participants will have the opportunity to
share and record their very own defining moments -- from first day
of school jitters ... to trying out for a coveted spot on a team ... to
taking the dreaded road test and more. They can also enter their
stories online at an ACUVUE computer kiosk for a chance to star in an
ACUVUE ad. Plus, participants can create lasting memories in the
"Reveal the Real You/Clean and Clear" photo booth as well as receive a
customized henna tattoo.
ACUVUE will also distribute HYDRACLEAR(TM) TOUCH samples, cool new
swatch-sized pieces of material that simulate the actual feel of an
ACUVUE contact lens.
Fanta - Fanta is bringing the beach to the mall this year and providing
free beverage samples. Additionally, teens will have the opportunity
to play tropical-related video games and receive Fanta branded
premiums, such as beach bags and lip balm.
SCREAM Tour - Simon DTour Live at 10 Simon malls will be one of the
venues for the first round of SCREAM Tour's "R U The Next SCREAM Star?"
auditions, with co-hosts Da Brat and the official SCREAM Tour DJ, DJ
Jus. Every hour, top ranking contestants from the SCREAM Star booth
will be chosen to audition on the Fanta main stage in front of a panel
of nationally known judges selected by SCREAM Tour. Contestants will
be competing for the chance to perform on this year's SCREAM Tour V, a
management agreement with Mauldin Brand Agency and a national recording
contract with a major record label.
So ... ? Fragrance with Attitude - The hottest teen fragrance in the UK
has made its way to the USA. Meet the Simon DTour So ... ? girls for
your free sample. The So ... ? collection includes So ... ? Kiss Me,
So ... ? Desirable, and So ... ? Wild. Check out
http://www.sofragrance.com for product details.
The tour launches August 5 in Garden City, NY and wraps up October 14 in
the Atlanta area after visiting a total of 23 Simon malls throughout the
Simon will support Simon DTour Live with radio, peer-to-peer viral
marketing, email blasts to artist fan databases and DTour banners on teen-
related websites as well as websites of the singing artists, their record
labels and http://myspace.com .
Additional information about Simon DTour Live and event schedule are
located at http://www.simon.com .
About Simon Property Group
Simon Property Group, Inc., an S&P 500 company headquartered in
Indianapolis, Indiana, is a real estate investment trust engaged in the
ownership, development and management of retail real estate, primarily
regional malls, Premium Outlet(R) centers and community/lifestyle centers.
The Company's current total market capitalization is approximately
$42 billion. Through its subsidiary partnership, it currently owns or has an
interest in 284 properties in the United States containing an aggregate of 200
million square feet of gross leasable area in 38 states plus Puerto Rico.
Simon also owns interests in 52 European shopping centers in France, Italy,
and Poland; 5 Premium Outlet centers in Japan; and one Premium Outlet center
in Mexico. Additional Simon Property Group information is available at
http://www.simon.com . Simon Property Group, Inc. is publicly traded on the
NYSE under the symbol SPG.
About Simon Brand Ventures
Simon Brand Ventures (SBV), Simon's business-to-consumer arm, has
pioneered the transformation of shopping malls into a medium where consumer
brands can build one-on-one relationships with shoppers who make approximately
2.4 billion visits to Simon malls each year. Simon's vast franchise of
market-leading shopping centers nationwide provides SBV the foundation to
monetize the distribution system through numerous consumer ventures. SBV has
engaged in a number of consumer business initiatives, including the Simon
Giftcard(R), launch of Simon platform programs such as Simon Kidgits Club(R),
Simon Super Chefs Live!(R), Simon DTour Live(R), and Simon Evening of
Giving(R); a national media delivery channel including static, digital and
experiential marketing and advertising vehicles; and multiple national and
local marketing alliances with Coca-Cola, Visa U.S.A. and Cingular Wireless,
SOURCE Simon Property Group, Inc.
NOTE TO EDITORS: Performer bios and photos are available upon request by
sending e-mail to firstname.lastname@example.org . Additional artist information also
available on their respective websites:
CHERISH - http://www.cherishsisters.com
CHEYENNE KIMBALL - http://www.cheyennemusic.com
MATT WHITE - http://www.mattwhitemusic.com
MYA - http://www.myamya.com
NATALIE - http://www.nataliemusic.com or http://www.natalieonline.net
PAULA DEANDA - http://www.pauladeanda.com
THE JONAS BROTHERS - http://www.jonasbrothers.com
THE SUMMER OBSESSION - http://www.thesummerobsession.com