Simon Brand Ventures and Hasbro Offer Shoppers Gifts and Savings This Holiday Season
INDIANAPOLIS, Nov. 18 /PRNewswire/ -- Simon Brand Ventures, the strategic
business initiative of Simon Property Group, the nation's largest mall owner
and manager, is working with Hasbro, Inc. (NYSE: HAS), a worldwide leader in
children's and family leisure time entertainment products, to help spread the
joy of the holiday season to shoppers this year through a promotion that will
provide shoppers with free gifts and savings.
Children who visit Santa Claus at participating Simon malls during this
holiday season from mid-November through December 24 will be treated to a free
gift, courtesy of Hasbro, while supplies last. Parents will also receive a
gift of their own -- money saving coupons for Hasbro toys and games.
"Simon's national network of malls presents Hasbro with a powerful
marketing channel to reach their target audience -- children and parents --
during the holiday season," said Cathi Weiner, senior vice president of
business development for Simon Brand Ventures. "By utilizing Simon malls as an
interactive marketing medium, Hasbro can drive awareness for its toy products
among families and children who will make approximately 176 million visits to
Simon malls during this busy shopping season."
As an added bonus, Hasbro will have the opportunity to present toy
demonstrations at select Simon malls from November 29 to December 22. Hasbro
representatives will be demonstrating the season's newest and hottest toys,
such as Hasbro's FURREAL FRIENDS, TONKA R/C BOBBLE BOYS ATV, PLAYSKOOL
AIRTIVITY TABLE, and MILTON BRADLEY's OLD MACDONALD HAD A FARM game while
children and their parents wait in line to visit and take photos with Santa.
"We saw this opportunity as a terrific way to further interact with
children and their parents during the important holiday shopping season," said
Desiree Paquette, senior vice president of integrated marketing and trade
services for Hasbro. "Simon malls are a leading family destination and we are
happy to be able to offer added fun while kids wait on line for Santa Claus."
Hasbro (NYSE: HAS) is a worldwide leader in children's and family leisure
time entertainment products and services, including the design, manufacture
and marketing of games and toys raging from traditional to high-tech. Both
internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER
BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the
highest quality and most recognizable play experiences in the world. For more
details about Hasbro toys and games, please visit www.hasbro.com .
About Simon Brand Ventures
Founded in 1997, Simon Brand Ventures has pioneered the transformation of
shopping malls into a medium where consumer brands can build one-to-one
relationships with the more than 100 million shoppers who make more than
2 billion visits to Simon malls each year. Recognized by PaineWebber as the
"Gateway to the Consumer," Simon Brand Ventures has entered into strategic
partnerships with more than 100 consumer product companies and sponsors within
the last year, including Cingular Wireless, Frito-Lay, Pepsi Cola Company and
Visa U.S.A., to stage memorable brand experiences in Simon malls through a
variety of media platforms.
About Simon Property Group
Simon Property Group, Inc. (NYSE: SPG), headquartered in Indianapolis,
Indiana, is a real estate investment trust engaged in the ownership and
management of income-producing properties, primarily regional malls and
community shopping centers. Through its subsidiary partnerships, it currently
owns or has an interest in 249 properties containing an aggregate of 186
million square feet of gross leasable area in 36 states, as well as eight
assets in Europe and Canada. Additional Simon Property Group information is
available at www.shopsimon.com .
SOURCE Simon Property Group, Inc.
Billie Scott of Simon Property Group, +1-317-263-7148; or
Audrey DeSimone of Hasbro, +1-401-727-5857