Simon Property Group Focuses on Fall Fashion Through Simon Fashion Now®
Shoppers Invited to Free, Interactive Fashion Events Across U.S. -
INDIANAPOLIS, Sept. 21, 2011 /PRNewswire via COMTEX/ --
This fall, Simon Property Group, Inc. (NYSE: SPG), the country's largest owner, developer and manager of high quality retail real estate, will bring high-energy runway shows and events to shoppers across the nation with Simon Fashion Now®.
Simon Fashion Now is a free, dynamic celebration of style at all price points at premier shopping centers across the nation. Earlier this month, Simon Fashion Now enjoyed a very successful kick-off event in Houston. The tour will continue at Simon properties located in Boca Raton, FL; Burlington, MA; Garden City, NY; and Charlotte, NC. The Simon Fashion Now runway shows rival fashion industry shows in production values. Yet, unlike the industry shows that preview styles unavailable for several months, Simon Fashion Now makes the hottest men's and women's fashions of the season accessible.
"Our consumers seek immediate access and we can provide the NOW factor to them through Simon Fashion Now," said Shari Simon, senior vice president of corporate marketing. "We interpret the season's trends and create hundreds of great looks on the runway that are available for purchase that same day."
While participating retailers vary in each Simon Fashion Now market, shoppers can expect to see an abundance of styles for men and women ranging from casual weekend wear and stylish outfits for the office to show-stopping looks for a night on the town. In addition, shoppers can visit Style Shops where advice and insight into the season's trends will be offered in an interactive format.
"The Simon Fashion Now tour allows our malls to become the source for the season's most accessible trends providing a realistic runway experience for a variety of shoppers," said Jacque Ellis, assistant vice president of corporate special events at Simon. "At each event, we extend the fashion beyond the runway and offer a stylish twist on a night out through our Trends & Friends Night. Guests can connect with our retailers through interactive stations while enjoying an evening of fashion, cocktails, and exclusive deals."
Simon Fashion Now fans can visit www.simon.com or each participating mall's Facebook fan page for the latest event updates, style news, contests, photos and information for each stop.
The following properties will feature Simon Fashion Now® this fall:
The Galleria - Houston, TX
September 9 & 10
Town Center at Boca Raton - Boca Raton, FL
September 23 & 24
Burlington Mall - Burlington, MA
September 30 & Oct. 1
Roosevelt Field - Garden City, NY
October 14 & 15
SouthPark - Charlotte, NC
October 21 & 22
Simon Fashion Now tour models are provided by Page Parks Agency, including Alyssa Pasek who appears on this season of Bravo TV's hit show Project Runway!
About Simon Fashion Now®
The concept of Simon Fashion Now was conceived through grand opening events at properties like The Galleria in Houston, TX, The Forum Shops at Caesars in Las Vegas, NV and The Domain in Austin, TX. Through the success of these events, which became fashion focused in 2003, Simon decided to take the events national and Simon Fashion Now was introduced. The contemporary program was designed to make the runway relevant for the everyday fashionista. Spring 2011 stops included The Galleria in Houston, TX; Lenox Square in Atlanta, GA; The Domain in Austin, TX; The Fashion Mall at Keystone in Indianapolis, IN and The Westchester in White Plains, NY.
About Simon Property Group
Simon Property Group, Inc. is an S&P 500 company and the largest real estate company in the U.S. The Company currently owns or has an interest in 391 retail real estate properties comprising 261 million square feet of gross leasable area in North America, Europe and Asia. Simon Property Group is headquartered in Indianapolis, Indiana and employs more than 5,000 people worldwide. The Company's common stock is publicly traded on the NYSE under the symbol SPG. For further information, visit the Simon Property Group website at www.simon.com.