Fun Roads Website and Facebook page will also be rebranded to Cummins
COLUMBUS, Ind.--(BUSINESS WIRE)--Jul. 25, 2017--
Cummins Inc. (NYSE: CMI) announced that it will be unifying its brand
strategy across its Power Systems business segment, which provides
high-speed engines from 760 – 4400hp and power generation equipment from
2-3,500kW, including standby and prime power gen sets, alternators,
switchgear and other components. Currently the portfolio features the
Cummins, Cummins Power Generation and Cummins Onan brands. With
immediate effect, the branding will be consolidated under the Cummins
brand. The Cummins Power Generation and Cummins Onan brands will be
retired and the Onan name synonymous with mobile gensets, will be
repositioned as a generator product line under the newly unified Cummins
brand in the RV market.
Cummins Inc. will also be permanently changing all “Fun Roads” branding
to Cummins RV moving forward as well and the Fun Roads brand will also
be retired. As Onan will now be repositioned as a RV product line, with
the new rv.cummins.com website and social media platforms serving as
tools for RVers across the country to find relevant information like
product specs and our sales and service locator.
“Looking to unify Cummins into one cohesive, unified brand, we decided
that consolidating both products (engines and generators) into the
Cummins RV family only strengthens the brand and more uniformly speaks
to our manufacturers and consumers,” said Jodie Wilson. “The brand
changing will not affect product or service offerings, but will help us
to continue on our promise of delivering dependability across the globe.”
Rebranding will take place today globally on all marketing activities,
as product branding changes across all manufacturing plants this July.
About Cummins Inc.
Cummins Inc., a global power leader, is a corporation of complementary
business units that design, manufacture, distribute and service diesel
and natural gas engines and related technologies, including fuel
systems, controls, air handling, filtration, emissions solutions and
electrical power generation systems. Headquartered in Columbus, Indiana
(USA), Cummins currently employs approximately 55,000 people worldwide,
and serves customers in approximately 190 countries and territories
through a network of approximately 600 company-owned and independent
distributor locations and more than 7,200 dealer locations. Cummins
earned $1.4 billion on sales of $19.1 billion in 2015. Press releases
can be found on the Web at cummins.com or power.cummins.com. Follow
Cummins on Twitter at @cumminsengines and on YouTube at youtube.com/cumminsengines.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170725005445/en/
Source: Cummins Inc.
For Cummins Inc.
Pasquale Gianni, (323) 648-6202