Boca Raton, FL – January 28, 2002 -- Bluegreen Corporation (NYSE: BXG), a leading developer and marketer of vacation ownership resorts, golf communities and residential land, has launched Encorewards.com, an exciting new marketing tool to enhance its member referral program with the use of an easy-to-use web-driven system.
Encore RewardsSM, is an interactive loyalty program intended to give owners the opportunity to earn Encore Dividends™ (the program's currency) by referring friends and family to Bluegreen®. Members can redeem their Encore Dividends for resort stays, merchandise, gift cards and more.
Encorerewards.com allows members to log on and view their account activity and transaction status online. It is updated on a daily basis and allows Bluegreen Vacation Club™ owners the opportunity to monitor their own referrals and track Encore Dividends and rewards as they are accrued. This information is available in the exclusive owner's section called “My Encore” and is only accessible with a personal member code and password.
“This is Bluegreen's first initiative to add exclusive web benefits for our members and a giant step forward in the industry because it provides information about referrals in real time which helps to make the referral process more engaging and easy-to-use,” said Joe Russoniello, Bluegreen senior vice president of marketing.
The program is designed exclusively for owners and allows them to enjoy total access and submit referrals to earn Encore Dividends in the fastest most convenient way possible. In addition, it acts as a virtual Encore storefront allowing members to make transactions for maintenance fees, merchandise and hotel nights with just a click of their mouse. As an added convenience, Encorerewards.com can be accessed directly or via a link on the company's main website, www.bluegreenonline.com.
“We are confident that Encorewards.com will provide significant benefits to our members and make the referral process much easier to manage,” added Russoniello. Owners can monitor their referrals and Encore Dividend accumulation as well as update their address, phone number and any other pertinent information at their convenience 24-hours-a-day.
Encorerewards.com is part of a series of new marketing programs intended to enhance the vacation experiences of Bluegreen Vacation Club members. Introduction of the programs, developed under the supervision of Russoniello, is designed to provide more vacation opportunities for owners, potential owners, and increase the value of the Bluegreen brand.
"The totality of the marketing programs," says Russoniello, “is to establish and promote Bluegreen products, to give the sales associates new tools and selling opportunities, and to generate additional profits for the Company at lower marketing costs. We are excited about the potential revenue for these new products."
Bluegreen is one of the leading companies engaged in the acquisition, development, marketing and sale of timeshare resorts, golf communities and residential land. The Company's timeshare resorts are located in a variety of popular vacation destinations including Orlando, Florida; the Smoky Mountains of Tennessee; Myrtle Beach, South Carolina; Charleston, South Carolina; Branson, Missouri; Wisconsin Dells, Wisconsin;
Gordonsville, Virginia; Ridgedale, Missouri; Surfside, Florida; and Aruba, while its land operations are predominantly located in the Southeastern and Southwestern United States.
For more information please contact Bluegreen at (561) 912-8000 or access the website at www.bluegreenonline.com
This press release contains forward-looking statements and the Company desires to take advantage of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 in connection with these statements. Statements made by Joe Russoniello and any other statements contained herein that are not statements of historical fact may be deemed forward-looking statements. The words "believe," "expect," "intend," "anticipate," "project," “may,” “should,” “estimate,” “plan” and similar expressions identify forward-looking statements, which speak only as of the date the statement was made. The Company does not undertake and specifically disclaims any obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise. Forward-looking statements are based on current expectations and assumptions and are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified and many of which are beyond the Company's control. Future events, industry trends and actual results could differ materially from those set forth in, contemplated by, or underlying such forward-looking statements. The risks and uncertainties to which forward-looking statements are subject include, but are not limited to, consumer acceptance of the programs referred to in this release will be less than anticipated, regulatory changes, changes in national or regional economic conditions that can affect the real estate market, risks associated with a large investment in real estate, shortages of available inventory, and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission, including its most recent annual report on Form 10-K and its most recent quarterly report on Form 10-Q. . Given these risks and uncertainties, investors are cautioned not to place undue reliance on such forward-looking statements and no assurances can be given that such statements will be achieved.