Global packaging company expands portfolio with new airless
pump-on-pouch dispensing system
RICHMOND, Va.--(BUSINESS WIRE)--May 4, 2015--
MeadWestvaco Corporation (NYSE: MWV),
a global leader in packaging and packaging solutions, today introduced
MiniMod™, the company’s new airless pump and pouch dispensing system.
MWV's new MiniMod™ is an airless pump and pouch dispensing system that is easily actuated with a push button. (Photo: Business Wire)
airless design incorporates an easy-to-push button actuator for
comfortable and controlled dispensing, and a flexible pouch, which is
available in “stock” 25ml and 40ml sizes – or can be fully customized to
a desired shape or volume. The dispensing solution works well with
low-to-medium viscosity products, such as skincare crèmes, lotions or
hair care products. MWV partnered with Ampac to develop the pouch
technology and Marietta Corporation/KIK Custom Products to assist with
customers’ product filling needs.
“We all have busy lifestyles today, but that’s no reason to sacrifice
excellent brand experiences with our favorite beauty products. Through
our consumer insights research, we’ve found consumers store their
favorite products in desk drawers, purses, backpacks and in the car.
Many consumers use these products more frequently on-the-go than at
home,” said Amber Ellis, vice president, MWV Beauty. “It’s in these
instances where MiniMod is most valuable. The slim, compact design can
fit almost anywhere, so consumers can take their favorite brands
The solution represents MWV’s leadership in creating dispensing
solutions designed to fit consumers’ lifestyle and beauty rituals.
Increasingly, portability and convenience are key packaging needs as
brands work to deliver solutions that align with consumers’ increasingly
mobile lifestyles. MiniMod offers consumers the convenience of carrying
their favorite brands everywhere they go, without having to compromise
their routines or limit the use of their favorite products.
“The beauty and personal care industry is trending towards convenience
and portability, but on-the-go packaging for beauty brands is still
dominated by travel and sample-size packages,” said Kevin Clark,
president, MWV Home & Beauty. “Consumers want more from their beauty
brands than a smaller version of their at-home dispensing solution,
especially when it comes to functionality. MiniMod offers unmatched
consumer benefits, ensuring that every use of their favorite brands
lives up to the brand promise—every time and everywhere.”
MWV will introduce MiniMod at Luxe Pack New York in New York City on May
13-14, 2015. The company will occupy booth B-306 at the show where MWV
will also display its full portfolio of beauty and personal care and
fragrance dispensing solutions.
Magazine’s Innovation Roundtable Discussion will feature MWV’s Amber
Ellis presenting on MiniMod on Thursday, May 14, at 11 a.m. at Luxe
Pack. Attendees will hear Amber’s analysis of the consumer insights
research that led to MiniMod, the product’s technical specifications,
brand benefits and how it fits into the rest of MWV’s product portfolio.
For more information on MWV’s beauty and personal care offerings, please
MeadWestvaco Corporation (NYSE:MWV) is a global packaging company
providing innovative solutions to the world’s most admired brands in the
healthcare, beauty and personal care, food, beverage, home and garden,
tobacco, and agricultural industries. The company also produces
specialty chemicals for the automotive, energy, and infrastructure
industries and maximizes the value of its development land holdings.
MWV’s network of 125 facilities and 15,000 employees spans North
America, South America, Europe and Asia. Learn more at www.mwv.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20150504005154/en/
Source: MeadWestvaco Corporation
Jennifer McMahon, +1
Jason Thompson, +1 804-444-2556