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Alaska Airlines Ranks Highest in Traditional Network Carrier Satisfaction Rankings For Fifth Straight Year In J.D. Power And Associates Study

SEATTLE, June 13, 2012 /PRNewswire/ -- Alaska Airlines ranked highest in airline customer satisfaction among traditional network carriers for the fifth consecutive year by J.D. Power and Associates in its 2012 North America Airline Satisfaction Study(SM). The airline also ranked highest J.D. Power and Associates' annual segment rankings in 2008, 2009, 2010 and 2011.

"We're humbled to receive high honors from our customers five consecutive years in a row," said Alaska Air Group President and CEO Brad Tilden. "This honor would not be possible without the hard work of our dedicated employees whose commitment to safety, customer service and cutting-edge innovation has made travel on Alaska Airlines among the best in the industry."

Alaska Airlines ranked highest in four of the seven measures ranked by travelers, including check-in; reservation; flight crew; and boarding/deplaning/baggage. Alaska is the only U.S. carrier to offer a baggage service guarantee, which provides customers with a $20 discount coupon on a future Alaska Airlines flight or 2,000 Alaska Airlines Mileage Plan frequent flier miles if their luggage is not at the carousel within 20 minutes after their flight arrives at the gate. Learn more about the guarantee online at http://bit.ly/ncl8k.

J.D. Power and Associates' 2012 North America Airlines Satisfaction Study(SM) is based on responses from more than 13,500 passengers who flew on a major North America carrier between July 2011 and April 2012. The study measures overall customer satisfaction based on performance in seven measures (in order of importance): cost and fees; flight crew; in-flight services; aircraft; boarding/deplaning/baggage; check-in; and reservation. Traditional network carriers are defined as airlines that operate multi-cabin aircraft and use multiple airport hubs.

Read the official J.D. Power release at www.jdpower.com.

About Alaska Airlines

Alaska Airlines and Horizon Air, subsidiaries of Alaska Air Group (NYSE: ALK), together serve more than 90 cities through an expansive network in Alaska, the Lower 48, Hawaii, Canada and Mexico. For reservations, visit www.alaskaair.com. For more news and information, visit the Alaska Airlines/Horizon Air Newsroom at www.alaskaair.com/newsroom.

About J.D. Power and Associates

Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services company providing performance improvement, social media and customer satisfaction insights and solutions. The company's quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on airlines, hotels and rental car reviews and ratings, car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit JDPower.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.

SOURCE Alaska Airlines

Bobbie Egan, Alaska Airlines, +1-206-392-5101