Leading Outdoor Network Inks Five-Year Deal to Cover the World's Largest
Shooting Sports Show for TV, VOD and Broadband
TEMECULA, Calif., Nov. 4 /PRNewswire/ -- Outdoor Channel, America's Leader
in Outdoor TV, signed a five-year contract renewal with the National Shooting
Sports Foundation (NSSF) to produce SHOT Show TV, the program that captures
all of the excitement at SHOT Show(R), the world's largest annual shooting
sports show owned by NSSF. The network will kick off production of SHOT Show
TV as outdoorsmen from around the world flock to Orlando, Fla. on Jan. 15-18
for SHOT Show 2009.
For the past five years Outdoor Channel has produced SHOT Show TV
exclusively for hotel guest rooms surrounding the host convention center, but
in 2009 Outdoor Channel will take it a step further. The network will expand
the reach of SHOT Show TV by airing updates online at www.outdoorchannel.com,
producing special video-on-demand (VOD) pieces for cable affiliates and airing
a SHOT Show special on its linear channel.
"We look forward to continuing our partnership with Outdoor Channel to
provide our exhibitors and attendees with the very best coverage of the SHOT
Show," said Chris Dolnack, Senior Vice President of NSSF. "With Outdoor
Channel's support, we can also share the excitement of being on the SHOT Show
floor with millions of sportsmen across the country and preview the largest
showcase of shooting, hunting and outdoor products in the world."
"Outdoor Channel plans to make the world's largest outdoor show even
bigger by ensuring that outdoor enthusiasts across the country get a taste of
SHOT Show across the many platforms that we offer," said Tom Hornish, COO of
Outdoor Channel. "SHOT Show TV will be destination programming targeted
directly at our core audience and will be available exclusively on our
network. And, this year, we are expanding SHOT Show TV's reach by offering
updates on our state-of-the-art website and video-on-demand platform."
SHOT Show TV is a daily program featuring highlights from the show floor,
product reviews and clips from Outdoor Channel's most popular programs such as
Shooting Gallery, Cowboys and Step Outside.
About Outdoor Channel
Outdoor Channel is America's Leader in Outdoor TV, offering programming
that captures the excitement of hunting, fishing, shooting, off-road
motorsports, adventure and the Western lifestyle. The network can be viewed
on multiple platforms including high definition, video-on-demand, as well as
on a dynamic new website. Outdoor Channel is operated by a wholly owned
subsidiary of Outdoor Channel Holdings, Inc. (NASDAQ GM: OUTD). For more
information about Outdoor Channel, please visit www.outdoorchannel.com.
SOURCE Outdoor Channel
-0- 11/04/2008
/CONTACT: Angela Hein of Bob Gold & Associates, Inc., +1-310-784-1040,
angela@bobgoldpr.com, for Outdoor Channel/
/Web Site: http://www.outdoorchannel.com /
(OUTD)
CO: Outdoor Channel; National Shooting Sports Foundation~~NSSF~~Outdoor
Channel Holdings, Inc.
ST: California
IN: ENT MLM TVN SPT
SU: CON
PR
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6774 11/04/2008 08:00 EST http://www.prnewswire.com
