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Flowers Foods Reviews Operating Strategies; Reaffirms Guidance for 2005

THOMASVILLE, Ga., Feb 23, 2005 /PRNewswire-FirstCall via COMTEX/ -- In a presentation yesterday, executives of Flowers Foods (NYSE: FLO) outlined the company's growth strategies and reiterated previous guidance for fiscal 2005 of an estimated $1.6 billion to $1.625 billion in sales and income of 3.75% to 4% of sales. The presentation was part of the Consumer Analysts Group of New York (CAGNY) annual conference, held in Scottsdale, Ariz.

George E. Deese, president and chief executive officer, said the company expects to continue to grow organically and through acquisitions. New products and further expansion of the territory served by the company's direct-store- delivery routes (DSD) were cited as part of the plan for internal growth. The company expects to introduce additional whole grain products in both its Nature's Own and Cobblestone Mill brand product lines over the next few months.

In late 2003, Flowers revealed its plan to extend DSD service 100 miles to 150 miles into states that adjoin the current territories served by the company, primarily the Southeastern, Southwestern, and Mid-Atlantic States. Since then, the company has added DSD routes to serve new markets in northern Virginia, Kentucky, Missouri, Oklahoma, and Washington, D.C. Deese said he is pleased with the progress made and that the growth initiative will continue in 2005. Sales in the new markets are expected to contribute one percent to one and one half percent sales growth to the company's fresh bakery business on an annual basis.

Deese and Jimmy Woodward, senior vice president and chief financial officer, outlined Flowers' long-term strategies that have resulted in competitive advantages for the company. Those strategies include growing sales organically, through acquisitions, and by expanding the company's DSD territories; developing bakery products that meet consumers' needs; giving exceptional customer service; operating the most efficient bakeries; innovating to improve all aspects of the company's operation; and nurturing team spirit and professional growth.

Woodward noted the company's long term financial goals are to grow sales 3% to 5% annually and earn an EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) margin of 10% to 12%. Woodward said sales increased 6.8% in its 52-week fiscal 2004, compared to the 53-week fiscal 2003, and EBITDA margin was 9.0%. Discussing the company's 2005 sales goal of $1.6 billion to $1.625 billion in more detail, Woodward said a 2004 acquisition in Texas, DSD market expansion, and organic growth are expected to add between $63 million and $88 million in additional sales. The company is focusing on higher margin sales, and over time plans to reduce its co-pack snack cake business for other food companies. In 2005, the company expects $14 million less in sales of co-pack snack cakes, primarily in the second half of the year. The result is the company's projection of sales growth of 3.2% to 4.8% for fiscal 2005.

"Flowers Foods is different," Deese said in concluding the presentation to analysts. "We may be small, but we play big. We are a packaged consumer goods company focused on opportunities for bakery products. We work to stay ahead of consumer trends, to invest wisely, to manage our costs, to grow our business, to consistently perform well. By doing this, we have created value for our shareholders and we plan to continue doing that in 2005."

The company's presentation at CAGNY was broadcast live over the internet at 3:45 p.m. MT on February 22. The archived presentation may be viewed at http://www.flowersfoods.com .

Headquartered in Thomasville, Ga., Flowers Foods is one of the nation's leading producers and marketers of packaged bakery foods for retail and foodservice customers. Flowers operates 34 bakeries that produce a wide range of bakery products marketed throughout the Southeastern, Southwestern, and mid-Atlantic states via an extensive direct-store-delivery network and nationwide through other delivery systems. Among the company's top brands are Nature's Own, Cobblestone Mill, Sunbeam, BlueBird, and Mrs. Freshley's. For more information, visit http://www.flowersfoods.com .

Statements contained in this press release that are not historical facts are forward-looking statements. All forward-looking statements are subject to risks and uncertainties that could cause actual results to differ from those projected. Other factors that may cause actual results to differ from the forward-looking statements contained in this release and that may affect the company's prospects in general include, but are not limited to, (a) competitive conditions in the baked foods industry, including promotional and price competition, (b) changes in consumer demand for our products, (c) the success of productivity improvements and new product introductions, (d) a significant reduction in business with any of our major customers including a reduction from adverse developments in any of our customer's business, (e) fluctuations in commodity pricing and (f) our ability to achieve cash flow from capital expenditures and acquisitions and the availability of new acquisitions that build shareholder value. In addition, our results may also be affected by general factors such as economic and business conditions (including the baked foods markets), interest and inflation rates and such other factors as are described in the company's filings with the Securities and Exchange Commission.

Flowers Foods Fiscal 2005 Sales Projection
                                 (in millions)

    FY 04 Consolidated Sales              $1,551.0         $1,551.0
    Eliminate VIE Sales                      -12.0            -12.0
    FY 04 FLO Sales w/o VIE                1,539.0          1,539.0
    Texas Acquisition (Q1-3)                  23.0   1.5%      23.0   1.5%
    04 Market Expansion                        4.0   0.3%       4.0   0.3%
    05 Market Expansion                        8.0   0.5%       8.0   0.5%
    Organic Growth                            28.0   1.8%      53.0   3.4%
    Contract Production                      -14.0  -0.9%     -14.0  -0.9%
    FY 05 FLO Sale Proj. w/o VIE           1,588.0   3.2%   1,613.0   4.8%
    VIE Sale Projection                       12.0             12.0
    FY 05 Consolidated Sales Proj.        $1,600.0         $1,625.0


    The table below provides a reconciliation of EBIT and EBITDA to net cash
    provided by operations for the 52 weeks ended January 1, 2005


                                              52 Weeks Ended
                                             January 1, 2005      % of sales
                                             (000's omitted)
    Income from continuing operations
     before income taxes and minority
     interest                                        $91,100            5.9%
    Net interest income                              ($8,826)           0.6%
    Income from operations (EBIT)                    $82,274            5.3%
    Depreciation and Amortization                    $56,702            3.7%
    EBITDA                                          $138,976            9.0%
    Income tax expense                              ($35,071)
    Net interest income                               $8,826
    Other operating cash flows, net                   $9,912
    Net cash provided by operations                 $122,643

    *EBITDA - Earnings before interest, taxes, depreciation and amortization
    from continuing operations

SOURCE Flowers Foods

Marta J. Turner, Senior VP - Corporate Relations, +1-229-227-2348, or Mary Krier, VP
- Communications, +1-229-227-2333, both of Flowers Foods
http://www.prnewswire.com


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