Commemorates anniversary with launch of its new brand -- Innovation Delivered

NORTH CANTON, Ohio, Feb. 23 /PRNewswire-FirstCall/ -- When Carl Diebold came to the United States from Germany in the mid-1800s, he was determined to use his locksmith skills to build some of the most secure safes in America. Today, 150 years later, Diebold, Incorporated (NYSE: DBD) has grown from that modest beginning to become a world leader in financial self-service and security solutions and services.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080725/DIEBOLDLOGO )

This year, Diebold is celebrating its 150th anniversary -- a milestone few companies ever reach. In conjunction with this sesquicentennial, Diebold is also announcing its new brand strategy and tagline -- Innovation Delivered. The company's new mission statement, "We deliver innovative technology and services that make businesses better through a powerful combination of: customer knowledge, inspired thinking and attentive associates," reflects the philosophy of the company's founder.

"This is a very exciting year for Diebold as we reflect on our extensive history and remember the pioneers who came before us, who laid the foundation for our company," said Thomas W. Swidarski, president and chief executive officer, Diebold. "Looking forward to the future, our new brand reflects Diebold's goal to deliver the most innovative solutions to our customers, allowing them to be efficient and create additional value to their businesses."

In 1859, Carl Diebold opened a small safe-and-lock company in Cincinnati, Ohio. In 1871, when 878 Diebold safes survived the Great Chicago Fire, Diebold's brand and reputation strengthened -- as did its sales. Because of the inability to expand operations in Cincinnati, the company moved to Canton, Ohio, in 1872 where local business leaders helped the company build a large factory.

During the next 100 years, Diebold would see its product and solutions base grow. In the 1930s, the infamous bank robber John Dillinger prompted Diebold to create a deterrent system for financial institution branches, which would engulf the lobby in tear gas and cause bandits to flee. And during World War II, Diebold devoted 98 percent of its activities to supporting the American war effort, manufacturing $65 million in armor plate for more than 36,000 U.S. Army scout cars.

In 1967, the company entered the financial self-service industry, showcasing a prototype of its first-ever multi-functional automated teller machine (ATM), which some say looked like an egg on stilts. Diebold sold its first ATM in the U.S. in 1973, leading the way to today's advanced deposit automation and self-diagnosing ATMs, which are sold around the globe.

Based on its security expertise, Diebold was selected in 2001 to provide the sophisticated safes that protect the original documents of the U.S. Constitution, the Declaration of Independence and the Bill of Rights -- together known as the Charters of Freedom -- in the National Archives Building in Washington, D.C.

Since its inception, the company has grown to become one of the largest -- and oldest -- companies in the financial self-service, security and services markets, reporting 2008 revenue in excess of $3 billion. The company is preparing for its next 150 years with a renewed outlook on delivering innovation to its customers.

"Diebold's new brand reflects our company's utmost goal to provide exemplary service to our customers," Swidarski said. "As we declare in our vision statement, we intend for our customers to rely on us to provide them with new, innovative solutions that will help them help their customers enter the new age of technology and services."

The tagline, Innovation Delivered, captures the company's new vision statement, "'To be recognized as the essential partner in creating and implementing ideas that optimize convenience, efficiency and security.'"

Diebold's refreshed set of values set the standards for day-to-day operation of the company:

    --  Integrity -- We are open, honest and responsible for following through
        on our commitments.
    --  Collaboration -- We seek opportunities to partner with customers,
        fellow associates and suppliers.
    --  Innovation -- We nurture creative thinking that adds value.
    --  Knowledge -- We encourage continuous development of our skills and
        expertise to better serve our customers.

To learn more about Diebold's company history through feature stories, video interviews, photos and more, visit www.diebold.com/150, or to read more about Diebold's new brand, visit http://www.diebold.com/aboutus/brand.htm.

About Diebold

Diebold, Incorporated is a global leader in providing integrated self-service delivery and security systems and services. Diebold employs more than 17,000 associates with representation in nearly 90 countries worldwide and is headquartered in Canton, Ohio, USA. Diebold is publicly traded on the New York Stock Exchange under the symbol 'DBD.' For more information, visit the company's Web site at www.diebold.com.

SOURCE Diebold, Incorporated

CONTACT:
Media Relations
Rebekah Smith
+1-330-490-3773
rebekah.smith@diebold.com
or
Investor Relations
Christopher Bast
+1-330-490-6908
christopher.bast@diebold.com
both of Diebold, Incorporated