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JAKKS Pacific Debuts Exciting Line-up of Plug It In & Play TV Games at the 2006 CES ShowStoppers; New Titles from Award-Winning TV Games(TM) Line Combine Top Entertainment Properties with Innovative Technology

MALIBU, Calif.--(BUSINESS WIRE)--Jan. 5, 2006--JAKKS Pacific, Inc.® (Nasdaq:JAKK) is introducing new titles from the Company's award-winning Plug It In & Play TV Games(TM) line tonight at The International CES ShowStoppers Media Preview in Las Vegas. The new TV Games(TM) titles slated to launch in Spring of 2006 include those based on popular children's entertainment properties such as "Winnie the Pooh," "Scooby-Doo," "SpongeBob SquarePants" and "Disney." JAKKS' TV Games are innovative Plug It In & Play(TM) gaming units that contain multiple themed games in each unique controller.

"Quality content, today's most popular children's and lifestyle properties, innovative yet simple functionality and an affordable price point have been the key to the success of our TV Games products," stated Anson Sowby, Director of Marketing for TV Games, JAKKS Pacific, Inc. "We are excited to give the press a sneak peak at some of our newest titles at the CES ShowStoppers event again this year."

2006 TV Games(TM) Titles at ShowStoppers:

  • Disney II TV Games(TM) continues the magic created by one of JAKKS' top-selling titles, Disney TV Games. All new characters are included in this sequel to one of the most popular TV Games titles of all time. Each player will get the chance to play 5 new games, each featuring their favorite Disney characters including Donald Duck, Goofy and Minnie Mouse.
  • Winnie the Pooh TV Games(TM) lets gamers walk with Pooh as he travels with his good friend Piglet through the Hundred Acre Woods, spreading happiness all along the way. Winnie the Pooh is featured in each of the 9 mini-games, which teach children the message that happiness is best achieved when you make others around you happy.
  • Scooby-Doo TV Games(TM) has Scooby at it again in another zany mystery adventure. The 5 original games featured in the controller that looks just like the Mystery Machine range from driving action, side scrolling platform and more.
  • JAKKS keeps the classic gaming trend hot with Super Pac-Man TV Games(TM), a compilation of every gamers' favorite Pac-Man based games. Super Pac-Man TV Games is a follow-up to Pac-Man TV Games(TM), one of the best-selling TV Games titles of all times. Five games, including four new Pac-Man games and the original "Pac-Man," are contained in the controller, which looks just like a videogame arcade.
  • JAKKS also offers TV Games products for all ages with titles such as Wheel of Fortune TV Games(TM). Gamers can buy a vowel and solve the puzzle or play the Mystery Round. The controller even features a wheel that players actually spin, just like contestants do on the show!

The Plug It In & Play TV Games® products are gaming systems that contain multiple games in one single controller. All that is needed are batteries and a TV -- no videogame consoles are required. Simply plug the TV Games(TM) unit into the A/V jacks of any standard television set, turn it on and play! The lightweight, compact, all-inclusive controller houses a combination of videogames with all of the hardware and software built right in. This technology allows gaming fans to enjoy a number of videogames with just one single purchase.

The TV Games(TM) GAMEKEY(TM) expansion pack is the next-generation innovation for the award-winning TV Games product line. GAMEKEY expansion packs offer users the opportunity to add more games made exclusively for their favorite TV Games controllers and will cost significantly less than the price of a TV Games unit.

JAKKS' new TV Games titles will launch in the Spring of 2006 for a suggested retail price of $19.99, with GameKey titles retailing for $9.99. For more information on the entire JAKKS Pacific's TV Games line, please go to www.tvgames.com.

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific®, Play Along®, Flying Colors®, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JPI(TM) and Plug It In & Play TV Games(TM). JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit www.jakkspacific.com or www.tvgames.com.

This press release contains forward-looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release.

CONTACT: JAKKS Pacific, Inc.
Genna Rosenberg, 310-455-6235
gennar@jakks.net
or
Anne-Marie Feliciano, 310-455-6245
anne-marief@jakks.net

SOURCE: JAKKS Pacific, Inc.


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