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JAKKS Pacific Signs Licensing Deal With SNK PLAYMORE USA for TV Games

MALIBU, Calif., Feb 23, 2005 /PRNewswire-FirstCall via COMTEX/ -- JAKKS Pacific, Inc. (Nasdaq: JAKK) announced today that the Company has signed a worldwide licensing agreement with SNK PLAYMORE USA Corporation to market and distribute multiple software titles adapted for use with JAKKS' TV Games(TM) line. JAKKS Pacific's award-winning Plug it in & Play TV Games(TM) products are gaming systems that contain multiple games in one single controller.

The SNK TV Games(TM) line-up will feature games based on top properties, including IKARI WARRIORS, VANGUARD and VICTORY ROAD. All that is needed are batteries and a TV -- no videogame consoles and are required. Simply plug the TV Games(TM) unit into the A/V jacks of any standard television set, turn on and play. The lightweight, compact, all-inclusive controller, houses a combination of videogames with all of the hardware built right into the controller. This technology allows gaming fans to enjoy a number of videogames with just one single purchase.

Marc Mostman, president of Most Management, SNK's North American licensing agent, brokered this latest TV Games licensing agreement.

"We are excited to sign this agreement with SNK to further expand our retro TV Games titles with the addition of great classic arcade games such as Ikari Warriors," said Jennifer Richmond, senior vice president, licensing and media, JAKKS Pacific, Inc. "We are continually striving to place our TV Games(TM) product line in the forefront of the gaming industry by signing the top licenses of both today and yesterday. The SNK portfolio is a perfect complement to our classic video game roster."

Eric Feiner, VP, Sales and Marketing of SNK USA adds, "TV Games is a great product that has done phenomenally at retail. We are pleased to be able to align our classic arcade titles with the TV Games brand."

The SNK TV Games(TM) product is expected to launch at retailers nationwide in Spring 2006 with a suggested retail price of approximately $20.00. For more information on JAKKS Pacific's TV Games(TM) line, please visit .


Over the past 15 years, SNK has published classic arcade titles such as THE KING OF FIGHTERS, BASEBALL STARS, METAL SLUG, SAMURAI SHODOWN, FATAL FURY, IKARI WARRIORS, VANGUARD, and VICTORY ROAD on a wide variety of home gaming and handhelds systems. You can find more information about SNK PLAYMORE USA CORPORATION games at

About JAKKS Pacific, Inc.:

JAKKS Pacific, Inc. is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/ Pre-School, Plush, Construction Toys, Electronics and Dolls. The products are sold under various brand names including JAKKS Pacific(R), Play Along(R), Flying Colors(R), Road Champs(R), Child Guidance(R), Pentech(R), Trendmasters(R), Toymax(R), Funnoodle(R), Go Fly a Kite(R), Color Workshop(R) and TV Games(TM). The Company also participates in a joint venture with THQ Inc. that has exclusive worldwide rights to publish and market World Wrestling Entertainment(R) video games. For further information, visit or


This press release contains statements that are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on current expectations, estimates and projections about JAKKS' business based, in part, on assumptions made by its management. These statements are not guarantees of JAKKS' future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such forward-looking statements due to numerous factors, including, but not limited to, those described above and the following: changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing and difficulties encountered in the integration of acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date of this release.

SOURCE JAKKS Pacific, Inc.

Genna Goldberg of JAKKS Pacific, Inc., +1-310-455-6235,;
or John Mills of Integrated Corporate Relations, +1-310-395-2215,

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