NEW YORK, Jan. 29, 2010 – The New York Times announced today a series of staff changes, effective immediately, at NYTimes.com, following the announcement that The Times will be implementing a metered model for the Web site in 2011.
“These staff changes will enable us to successfully develop and implement the metered model while we continue to drive our advertising business aggressively forward,” said Denise Warren, senior vice president and chief advertising officer, The New York Times Media Group and general manager, NYTimes.com. “As we focus on the year ahead, we are putting the right people in the right places to achieve our long-term goals.”
Paul Smurl , vice president, advertising, has been named to a newly-created role of vice president, NYTimes.com paid products, where he will be responsible for the implementation and financial performance of the metered model. After the build-out phase, Mr. Smurl will be responsible for growing paid products into significant businesses. Additionally, he will have revenue responsibility for crossword subscriptions and mobile game products. He will report to Ms. Warren.
Eliot Pierce , vice president, operations and strategy, NYTimes.com, becomes vice president, advertising and digital strategy, business development and ad operations, NYTimes.com. Mr. Pierce adds advertising planning and digital ad operations to his portfolio. He will continue to oversee digital strategy and business development for the Web site. Mr. Pierce will continue to report to Ms. Warren.
Nick Ascheim , vice president, product management, NYTimes.com, has been named to the newly-created role of vice president, new ventures, NYTimes.com, where he will extend The Times's reach into different products, services and platforms, including new video opportunities. He will now report to Ms. Warren.
Ira Silberstein , vice president, classified products, becomes vice president, product management and classifieds, NYTimes.com. Mr. Silberstein will now oversee the product management group, in addition to the classified team. Mr. Silberstein will continue to report to Marc Frons, chief technology officer, digital operations.
Rob Larson , vice president, digital production, NYTimes.com, has been named vice president, search products, NYTimes.com, where he will focus on The Times's emerging Open Topic platform and semantic Web initiative. He will continue to manage The New York Times Index, Times Online Services and The Times's Digital Archive Distribution relationships. He will continue to report to Mr. Frons.
The New York Times Company, a leading media company with 2008 revenues of $2.9 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers and more than 50 Web sites , including NYTimes.com , Boston.com and About.com . The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.
Diane McNulty, 212-556-5244; firstname.lastname@example.org
Stacy M. Green, 212-556-7078; email@example.com
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