New Product, Powered by Adobe AIR, Provides Offline/Online Convenience
BOSTON--(BUSINESS WIRE)--Nov. 13, 2009--
The Boston Globe announced today the formal launch of GlobeReader, a
digital version of The Boston Globe newspaper that can be read offline
or online. GlobeReader replaces the preview edition that had been
available since this summer to all Boston Globe subscribers at no charge.
Through GlobeReader the content of the Globe is downloaded daily to a
user’s desktop, laptop or netbook, in a format designed to resemble the
look and feel of the print version of The Boston Globe. Enhancements to
the preview edition include the addition of comics, sports scores,
weather and the daily crossword puzzle. Various product and design
improvements have also been incorporated.
“Reader response to the preview edition of the GlobeReader has been very
encouraging. Now we’re pleased to offer GlobeReader to the public at
large,” said Chris Mayer, senior vice president, circulation and
operations, The Boston Globe. “It is important for our business to offer
Globe news and information on a variety of platforms that appeal to a
variety of market segments.”
GlobeReader is available at a fee of $4.98 per week. A bundle including
home delivery in the Boston metro area of the Sunday Globe plus 7-day
access to the GlobeReader is offered at the same price. For the Globe’s
seven-day newspaper subscribers, it is included at no additional cost.
Designed for people who enjoy reading the news, GlobeReader combines the
familiarity of The Boston Globe newspaper format with the convenience of
a digital product.
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Articles are set in the same type font as the paper, and the page
design is understated and clean.
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The navigation is easy and clear.
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Scanning for stories or photos is fast.
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Readability features include adjustable type size and screen size.
The Globe’s new digital newspaper was built with Adobe Flex and Adobe®
AIR®, key components of the Adobe Flash® Platform, which runs on
Windows, Macintosh and Linux. While online, GlobeReader users can search
Boston.com for expanded features such as slide shows, videos,
interactive graphics and more.
“Using Adobe Flash Platform technologies, The Boston Globe and Adobe
development teams were able to create an expressive digital reading
experience with the layout and design of The Boston Globe newspaper,
that can reach virtually anyone anywhere.” said Bryant Macy, director of
product marketing, Platform Business Unit at Adobe.
Please visit bostonglobe.com/globereader
to see a full demonstration of GlobeReader and to download the
application to your laptop, desktop or netbook. For advertising
information, please contact Jane Bowman, sales development director at
617-929-8434, email – jbowman@globe.com.
About The Boston Globe:
The Boston Globe is wholly owned by The New York Times Company, a
leading media company with 2008 revenues of $2.9 billion, which includes
The New York Times, the International Herald Tribune, The Boston Globe,
15 other daily newspapers, and more than 50 Web sites, including
NYTimes.com, Boston.com and About.com. The Company’s core purpose is to
enhance society by creating, collecting and distributing high-quality
news, information and entertainment.
Source: The Boston Globe
The Boston Globe
Bob Powers, 617-929-2270
V.P.
Communications and Public Affairs
powers@globe.com
