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The New York Times Company Reports November Revenues

NEW YORK--(BUSINESS WIRE)--Dec. 24, 2008--The New York Times Company announced today that in November total Company revenues from continuing operations decreased 13.9% compared with the same month a year ago. Advertising revenues decreased 20.9% and circulation revenues increased 4.2%.

All comparisons are for November 2008 to November 2007 unless otherwise noted:

News Media Group

Advertising revenues for the News Media Group declined 21.8%.

The New York Times Media Group - Advertising revenues for The New York Times Media Group decreased 21.2%. National advertising revenues decreased as weakness in the studio entertainment, national automotive, book and financial services categories offset growth in technology, media and advocacy advertising. Retail advertising revenues declined mainly due to lower department store, mass market and fashion/jewelry advertising. Classified advertising revenues were down mainly because of weakness in real estate and help-wanted advertising.

New England Media Group - Advertising revenues for the New England Media Group decreased 23.3%. National advertising revenues were lower mainly because of decreases in the national automotive, live entertainment, financial services and travel categories. Retail advertising revenues declined primarily due to weakness in the furniture/home furnishing, jewelry/luggage, department store and home improvement categories. Classified advertising revenues were lower due to softness in real estate, automotive and help-wanted advertising.

Regional Media Group - Advertising revenues for the Regional Media Group decreased 22.2%. Retail advertising revenues were down mainly because of declines in the home furnishing, specialty store, telecommunications and home improvement categories. Classified advertising revenues decreased due to weakness in help-wanted, automotive and real estate advertising.

Internet advertising revenues included in the News Media Group decreased 4.0% as modest growth in display advertising was offset by weakness in online recruitment and real estate advertising. Year-to-date November 2008, Internet advertising revenues included in the News Media Group were up 10.9% compared with the same period in 2007.

Circulation revenues for the News Media Group grew 4.2%. Revenues increased at The New York Times, New England and Regional Media Groups.

About Group

Advertising revenues at the About Group (which includes the Web sites of About.com, ConsumerSearch.com, UCompareHealthCare.com and Caloriecount.about.com) decreased 3.5% as declines in display advertising offset moderate growth in cost-per-click advertising. Year-to-date November 2008, advertising revenues at the About Group increased 12.9% compared with the same period in 2007.

Other Data

Internet Businesses: Total Internet revenues decreased 2.6% and Internet advertising revenues decreased 3.8% in November. Internet businesses include NYTimes.com, About.com, Boston.com and other Company Web sites. In total, Internet businesses accounted for 12.1% of total revenues in November versus 10.7% in November 2007. Year-to-date November 2008, total Internet revenues rose 8.3% and Internet advertising revenues increased 11.6% compared with the same period in 2007. In total, Internet businesses accounted for 11.9% of total revenues for year-to-date November 2008 compared with 10.2% in the same period in 2007.

In addition, The New York Times Company had the 10th largest presence on the Web, with 55.0 million unique visitors in the United States in November 2008 according to Nielsen Online, up about 11% from 49.6 million unique visitors in November 2007. Also according to Nielsen Online, NYTimes.com had 20.9 million unique visitors in November versus 18.9 million in November 2007, up about 10%, and was the No. 1 newspaper Web site in the United States, a position it has long held.

The New York Times Company (NYSE: NYT), a leading media company with 2007 revenues of $3.2 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 16 other daily newspapers, WQXR-FM and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

This press release can be downloaded from www.nytco.com


THE NEW YORK TIMES COMPANY

2008 TOTAL COMPANY REVENUES(a)

($ 000's)

                      November                    Year to Date

                                          %                               %

                      2008      2007      Change  2008        2007        Change

Advertising Revenues

News Media

National              $75,628   $95,840   -21.1   $787,314    $864,025    -8.9

Retail                39,686    47,176    -15.9   359,087     406,788     -11.7

Classified            20,858    31,252    -33.3   340,875     465,404     -26.8

Other Ad Revenue      5,031     6,234     -19.3   54,413      58,779      -7.4

Total News Media      141,203   180,502   -21.8   1,541,689   1,794,996   -14.1
Group

About Group (b)       8,693     9,005     -3.5    99,358      88,016      +12.9

Total Ad Revenues
from Continuing       149,896   189,508   -20.9   1,641,047   1,883,013   -12.8
Operations

Circulation Revenues  73,005    70,091    +4.2    839,998     821,760     +2.2

Other Revenues (c)    20,828    23,600    -11.7   236,288     235,469     +0.3

Total Company
Revenues from         $243,729  $283,199  -13.9   $2,717,332  $2,940,242  -7.6
Continuing Operations

Discontinued
Operations: Broadcast 0         0         N/A     0           46,702      N/A
Media Group (d)

(a) Numbers may not add due to rounding.

(b) Includes the Web sites of About.com, ConsumerSearch.com,
UCompareHealthCare.com and Caloriecount.about.com.

(c) Primarily includes revenues from news services/syndication, commercial
printing, digital archives, rental income, direct mail advertising services and
wholesale delivery operations, which the Company expects to close in January
2009.

(d) On May 7, 2007, the Company sold the Broadcast Media Group, consisting of
nine network-affiliated television stations, their related Web sites and the
digital operating center, for approximately $575 million.




THE NEW YORK TIMES COMPANY

2008 ADVERTISING REVENUES(a)

($ 000's)

                      November                    Year to Date

                                          %                               %

                      2008      2007      Change  2008        2007        Change

News Media Group

New York Times Media  $93,432   $118,614  -21.2   $988,987    $1,120,857  -11.8
Group

New England Media     25,854    33,702    -23.3   296,093     361,029     -18.0
Group

Regional Media Group  21,917    28,187    -22.2   256,609     313,110     -18.0

Total News Media      141,203   180,502   -21.8   1,541,689   1,794,996   -14.1
Group

About Group (b)       8,693     9,005     -3.5    99,358      88,016      +12.9

Total Ad Revenues
from Continuing       $149,896  $189,508  -20.9   $1,641,047  $1,883,013  -12.8
Operations

Discontinued
Operations: Broadcast 0         0         N/A     0           45,745      N/A
Media Group (c)

(a) Numbers may not add due to rounding.

(b) Includes the Web sites of About.com, ConsumerSearch.com,
UCompareHealthCare.com and Caloriecount.about.com.

(c) On May 7, 2007, the Company sold the Broadcast Media Group, consisting of
nine network-affiliated television stations, their related Web sites and the
digital operating center, for approximately $575 million.




THE NEW YORK TIMES COMPANY

2008 NEWS MEDIA GROUP AD REVENUE GROWTH

BY CLASSIFIED CATEGORY

                 % Change      % Change

                 Nov. '08      YTD '08

                 vs. Nov. '07  vs. YTD '07

Help-Wanted      -45.2         -37.6

Real Estate      -34.4         -27.4

Automotive       -31.3         -23.0

Other            -15.0         -7.7

Total Classified -33.3         -26.8



CONTACT: The New York Times Company
Catherine J. Mathis, 212-556-1981
mathis@nytimes.com
Paula Schwartz, 212-556-5224
paula.schwartz@nytimes.com

Source: The New York Times Company