New Features Include Section-front Video Players, Better Search
and a Redesigned Video Library
NEW YORK--(BUSINESS WIRE)--Oct. 24, 2008--NYTimes.com announced
today the launch of a new video platform that introduces video into
more sections of the site and provides enhanced user functionality.
This new platform emphasizes The Times's strong commitment to video as
an important journalistic medium. Players, now using a high-definition
format, are available on the home page, article pages, in blogs and in
the video library, making video an even more integral component of the
NYTimes.com experience.
The video platform also introduces:
-- Widescreen format - high-definition videos are now displayed in
a 16x9 widescreen frame;
-- Redesigned video library (www.NYTimes.com/video) - library
offers a clean layout and a black background for optimal viewing
comfort;
-- Individual video pages - an individual playback page for each
video that provides a better viewing experience and enhanced
searchability;
-- "Most Viewed" - a continually updated list of the most viewed
videos across the site; and
-- Share tools - the ability to share videos to social sites such
as Digg, Facebook, LinkedIn, Mixx and Yahoo! Buzz.
"Demand for high-quality video is on the rise across the Web from
both our users and our advertisers," said Nicholas Ascheim, vice
president, product management, NYTimes.com. "To meet this need, we
have upgraded our technology, increased our production values and
given video even more prominence across the site."
"As our online audience continues to grow, video is an
increasingly useful tool for Times journalists," said Ann Derry,
editorial director, video and television, The New York Times. "By
further integrating video throughout the site, we can bring to life
the rich stories and characters that are best experienced visually."
The Times produces over 100 original videos per month, featuring
breaking news and analysis, as well as enterprise and investigative
reporting by Times journalists around the world, many of whom are
shooting video themselves. The Times also continues to develop video
series by well-known journalists such as David Pogue, Mark Bittman
(The Minimalist), David Carr (The Carpetbagger) and A.O. Scott
(Critics' Picks). NYTimes.com/video currently houses over 3,000
videos. NYTimes.com also offers select videos from CNBC, MSNBC,
Reuters and Bloggingheads.tv, as well as more than 15,000 movie
trailers and clips. In recent weeks, NYTimes.com has begun hosting
video at the top of the homepage, including live streaming video of
the presidential and vice presidential debates.
The new video experience uses Brightcove 3, the latest version of
Brightcove's online video platform; The New York Times Company is an
investor in Brightcove Inc.
According to Nielsen Online, NYTimes.com had 20.1 million unique
visitors in September 2008, and was the No. 1 newspaper Web site in
United States, a position it has long held.
The New York Times Company (NYSE: NYT), a leading media company
with 2007 revenues of $3.2 billion, includes The New York Times, the
International Herald Tribune, The Boston Globe, 16 other daily
newspapers, WQXR-FM and more than 50 Web sites, including NYTimes.com,
Boston.com and About.com. The Company's core purpose is to enhance
society by creating, collecting and distributing high-quality news,
information and entertainment.
This press release can be downloaded from www.nytco.com
CONTACT: The New York Times Company
Diane McNulty, 212-556-5244
diane.mcnulty@nytimes.com
or
Stacy Green, 212-556-7078
green@nytimes.com
SOURCE: The New York Times Company
