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The New York Times Company Reports July Revenues

NEW YORK--(BUSINESS WIRE)--Aug. 26, 2008--The New York Times Company announced today that in July total Company revenues from continuing operations decreased 10.1% compared with the same month a year ago. Advertising revenues decreased 16.2% and circulation revenues decreased 0.5%.

All comparisons are for July 2008 to July 2007 unless otherwise noted:

News Media Group

Advertising revenues for the News Media Group decreased 17.9% mainly because of weakness in print advertising.

The New York Times Media Group - Advertising revenues for The New York Times Media Group decreased 15.3%. National advertising revenues decreased as weakness in the studio entertainment, transportation, hotel and national automotive categories offset growth in media, financial services, advocacy and healthcare advertising. Retail advertising revenues decreased mainly due to softness in the department store, home furnishing store and national retail categories. Classified advertising revenues decreased because of weakness in real estate, help-wanted and automotive advertising.

New England Media Group - Advertising revenues for the New England Media Group decreased 24.5%. National advertising revenues were lower mainly because of decreases in travel, studio entertainment, financial services, banking and national automotive advertising. Retail advertising revenues decreased primarily due to weakness in the home improvement, furniture/home furnishing, jewelry/watches and discount store categories. Classified advertising revenues decreased due to softness in real estate, help-wanted and automotive advertising.

Regional Media Group - Advertising revenues for the Regional Media Group decreased 18.1%. Retail advertising revenues were down mainly because of decreases in the home furnishings, telecommunications, department store and home improvement categories. Classified advertising revenues decreased due to weakness in real estate, help-wanted and automotive advertising.

Internet advertising revenues included in the News Media Group increased 0.9% as more moderate growth in display advertising was partially offset by continued weakness in online recruitment advertising. To date in August, online advertising for the News Media Group is trending up in the low double digits as display advertising at NYTimes.com has improved.

Circulation revenues for the News Media Group decreased 0.5%. Revenues increased at The New York Times and Regional Media Groups, and decreased at the New England Media Group. In July 2008, The New York Times announced that home-delivery prices would increase an average of 4.5% upon the subscriber's renewal date and for new subscribers. Effective August 18, the daily newsstand price of The Times increased from $1.25 to $1.50.

About Group

Advertising revenues at the About Group (which includes the Web sites of About.com, ConsumerSearch.com, UCompareHealthCare.com and Calorie-Count.com) rose 14.6% mainly due to growth in cost-per-click advertising.

Other Data

Internet Businesses: Total Internet revenues grew 2.6% and Internet advertising revenues increased 5.5% in July. Internet businesses include NYTimes.com, About.com, Boston.com and other Company Web sites. In total, Internet businesses accounted for 12.5% of total revenues in July versus 11.0% in July 2007.

In addition, The New York Times Company had the 11th largest presence on the Web, with 50.2 million unique visitors in the United States in July 2008 according to Nielsen Online, up approximately 12% from 44.7 million unique visitors in July 2007. Also according to Nielsen Online, NYTimes.com had 19.5 million unique visitors in July versus 14.1 million in July 2007, up about 38%, and was the No. 1 newspaper Web site in the United States, a position it has long held.

The New York Times Company (NYSE: NYT), a leading media company with 2007 revenues of $3.2 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 16 other daily newspapers, WQXR-FM and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

                      THE NEW YORK TIMES COMPANY
                   2008 TOTAL COMPANY REVENUES (a)
                              ($ 000's)

                 -----------------------------------------------------

                           July                   Year to Date
                 -----------------------------------------------------
                                     %                            %
                   2008     2007   Change    2008       2007    Change
                 -------- -------- ------ ---------- ---------- ------
Advertising
 Revenues
  News Media
   National      $ 55,676 $ 63,694  -12.6 $  483,485 $  512,840   -5.7
   Retail          28,539   32,906  -13.3    223,220    249,895  -10.7
   Classified      31,007   44,336  -30.1    237,959    314,914  -24.4
   Other Ad
    Revenue         4,718    5,222   -9.7     35,078     37,034   -5.3
                 -------- -------- ------ ---------- ---------- ------
  Total News
   Media Group    119,939  146,157  -17.9    979,741  1,114,685  -12.1

  About Group
   (b)              9,501    8,294  +14.6     62,415     53,149  +17.4
                 -------- -------- ====== ---------- ---------- ======

Total Ad
 Revenues from
 Continuing
 Operations       129,440  154,451  -16.2  1,042,156  1,167,833  -10.8

Circulation
 Revenues          84,044   84,463   -0.5    534,841    525,582   +1.8
Other Revenues
 (c)               22,433   23,408   -4.2    148,679    143,871   +3.3
                 -------- ======== ====== ---------- ========== ======

Total Company
 Revenues from
 Continuing
 Operations      $235,917 $262,322  -10.1 $1,725,677 $1,837,286   -6.1
                 ======== ======== ====== ========== ========== ======

Discontinued
 Operations:
 Broadcast Media
 Group (d)              0        0    N/A          0     46,701    N/A
(a) Numbers may not add due to rounding.

(b) Includes the Web sites of About.com, ConsumerSearch.com,
 UCompareHealthCare.com and Calorie-Count.com.

(c) Primarily includes revenues from wholesale delivery operations,
 commercial printing, news services/syndication, digital archives,
 direct mail advertising services and rental income.

(d) On May 7, 2007, the Company sold the Broadcast Media Group,
 consisting of nine network-affiliated television stations, their
 related Web sites and the digital operating center, for approximately
 $575 million.
                      THE NEW YORK TIMES COMPANY
                    2008 ADVERTISING REVENUES (a)
                              ($ 000's)

                 -----------------------------------------------------

                           July                   Year to Date
                 -----------------------------------------------------
                                     %                            %
                   2008     2007   Change    2008       2007    Change
                 -------- -------- ------ ---------- ---------- ------
News Media Group
  New York Times
   Media Group   $ 71,179 $ 84,068  -15.3 $  618,785 $  680,607   -9.1
  New England
   Media Group     24,706   32,725  -24.5    191,237    230,301  -17.0
  Regional Media
   Group           24,054   29,365  -18.1    169,719    203,776  -16.7
                 -------- -------- ------ ---------- ---------- ------

Total News Media
 Group            119,939  146,157  -17.9    979,741  1,114,685  -12.1

About Group (b)     9,501    8,294  +14.6     62,415     53,149  +17.4
                 -------- -------- ====== ---------- ---------- ======

Total Ad
 Revenues from
 Continuing
 Operations      $129,440 $154,451  -16.2 $1,042,156 $1,167,833  -10.8
                 ======== ======== ====== ========== ========== ======

Discontinued
 Operations:
 Broadcast Media
 Group (c)              0        0    N/A          0     45,745    N/A
(a) Numbers may not add due to rounding.

(b) Includes the Web sites of About.com, ConsumerSearch.com,
 UCompareHealthCare.com and Calorie-Count.com.

(c) On May 7, 2007, the Company sold the Broadcast Media Group,
 consisting of nine network-affiliated television stations, their
 related Web sites and the digital operating center, for approximately
 $575 million.
                      THE NEW YORK TIMES COMPANY
               2008 NEWS MEDIA GROUP AD REVENUE GROWTH
                        BY CLASSIFIED CATEGORY


                     -------------------------------------------------
                            % Change                 % Change
                            July '08                  YTD '08
                          vs. July '07              vs. YTD '07
                     -------------------------------------------------

Help-Wanted                   -40.9                    -35.0
Real Estate                   -32.1                    -25.4
Automotive                    -28.2                    -20.9
Other                         -6.5                     -3.1
                     -------------------------------------------------
Total Classified              -30.1                    -24.4
                     -------------------------------------------------

This press release can be downloaded from www.nytco.com

CONTACT: The New York Times Company
Catherine J. Mathis, 212-556-1981
mathis@nytimes.com
or
Paula Schwartz, 212-556-5224
paula.schwartz@nytimes.com

SOURCE: The New York Times Company