NEW YORK, Aug 19, 2008 (BUSINESS WIRE) -- About.com (www.about.com), one of the 15 most-visited Web sites in
the United States, has named Frank Minishak, vice president of sales,
Eastern region.
Mr. Minishak brings more than 20 years of professional advertising
sales experience to About.com. Most recently, he was the vice
president, digital sales at Madison Square Garden, where he
established MSG Media's first digital sales division. Before working
there, Mr. Minishak was a regional sales director for AOL, where he
managed a team of sales and support staff and maintained relationships
with major ad agencies. Mr. Minishak has also held sales management
positions at Juno Online Services, LP and Rodale Press, Inc.
In his new role, Mr. Minishak will report to Sheryl Goldstein,
senior vice president, sales. His primary responsibilities will
include overseeing, managing and providing strategic support to the
Eastern region sales and client services teams.
"We are confident that Frank's solid sales experience and proven
track record will translate to success in this region," said Ms.
Goldstein. "His sales and market knowledge will serve us well in our
efforts to expand our clientele and advertising solutions."
A graduate of Bloomsburg University, Mr. Minishak earned a B.A. in
business administration and marketing.
About About.com
Founded in 1996, About.com is one of the Web's leading producers
of original content. The site's expert Guides provide users with
accurate and unbiased information to help them live happier, healthier
and more successful lives. About.com is one of the 15 most visited Web
sites in the United States.
The New York Times Company (NYSE: NYT), a leading media company
with 2007 revenues of $3.2 billion, includes The New York Times, the
International Herald Tribune, The Boston Globe, 16 other daily
newspapers, WQXR-FM and more than 50 Web sites, including NYTimes.com,
Boston.com and About.com. The Company's core purpose is to enhance
society by creating, collecting and distributing high-quality news,
information and entertainment.
This press release can be downloaded from www.nytco.com
SOURCE: The New York Times Company
About.com
Erica McDonald, 212-204-1724
emcdonald@about.com
