NEW YORK & MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--July 22,
2008--NYTimes.com and LinkedIn announced today a strategic
relationship that will give LinkedIn members a more focused and
personalized experience on the Business and Technology pages of
NYTimes.com. This relationship pairs two strong online brands that
share a professional and engaged audience.
Under the terms of the agreement, LinkedIn users will now have
news relevant to their professional industries recommended to them on
the Business and Technology pages of NYTimes.com. A targeted headline
feature will highlight the five latest Times articles for LinkedIn
members based on their non-personally identifiable attributes. For
example, LinkedIn members who work in the energy sector will have the
option to receive relevant, targeted Times stories that cover the
energy business.
Times readers will also be able to share and discuss stories with
LinkedIn members in their networks. This feature will be incorporated
into the share tool on all article pages of NYTimes.com.
"Working with LinkedIn, we have created a program that will
provide readers of our Business and Technology sections with a more
relevant and customized experience," said Vivian Schiller, senior vice
president and general manager, NYTimes.com. "This relationship will
further our engagement with our large audience of professionals,
executive decision makers and small-business employees."
"This relationship is one of the many steps LinkedIn has taken to
provide its network of members with all the information they need to
stay ahead in their careers," said Patrick Crane, vice president of
marketing for LinkedIn. "With the LinkedIn-NYTimes.com integration,
not only will our users be able to get the news, they will now see the
news that is professionally relevant to them."
Through this relationship, advertisers will be able to extend
their targeting capabilities to more Times readers than currently
available through the NYTimes.com registration process. Readers will
have even better access to useful news and information, while
advertisers will have a greater opportunity to speak more directly to
important audiences.
"Both NYTimes.com and LinkedIn are leaders in targeting. This
relationship expands NYTimes.com's targeting capability and creates a
powerful incentive for advertisers to leverage LinkedIn's and
NYTimes.com's combined reach of the business community," said Denise
Warren, senior vice president and chief advertising officer, The New
York Times Media Group. "Advertisers are constantly looking for
context, content and quality brands and this approach delivers just
that."
This agreement upholds both companies' commitment to protecting
their members' registration data. The non-personally identifiable data
available to NYTimes.com from LinkedIn includes industry, job
function, seniority, company size, gender and geography. Neither
LinkedIn nor NYTimes.com will share any personally identifiable
information. Readers will have the option to opt-out of this program.
More information on this program can be found here:
http://www.nytimes.com/linkedin.
According to Nielsen Online, NYTimes.com had 17.7 million unique
visitors in June and was the No. 1 newspaper Web site in the United
States, a position it has long held.
LinkedIn is the world's largest professional network with nearly
25 million members and growing by more than one million members every
month.
More details can be viewed on the LinkedIn blog at:
http://blog.linkedin.com/blog/2008/07/the-new-york-ti.html.
Screen shots of the new headline feature and the addition of
LinkedIn to NYTimes.com's share tool are available on the press image
section of http://www.nytco.com:
http://www.nytco.com/press/press_images.html
About The New York Times Company
The New York Times Company (NYSE: NYT), a leading media company
with 2007 revenues of $3.2 billion, includes The New York Times, the
International Herald Tribune, The Boston Globe, 16 other daily
newspapers, WQXR-FM and more than 50 Web sites, including NYTimes.com,
Boston.com and About.com. The Company's core purpose is to enhance
society by creating, collecting and distributing high-quality news,
information and entertainment.
About LinkedIn
LinkedIn takes your personal business network online, giving you
access to people, jobs and opportunities like never before. Built upon
trusted connections and relationships, LinkedIn has established the
world's largest and most powerful business network. Currently, more
than 25 million professionals are on LinkedIn, representing all five
hundred of the Fortune 500 companies, as well as a wide range of
household names in technology, financial services, media, consumer
packaged goods, entertainment, fashion, and numerous other industries.
LinkedIn is backed by world-class investors including Sequoia Capital,
Greylock Partners, the European Founders Fund, Bessemer Venture
Partners, and Bain Capital Ventures.
This press release can be downloaded from www.nytco.com
CONTACT: For The New York Times:
Diane McNulty, 212-556-5244
diane.mcnulty@nytimes.com
OR
Stacy Green, 212-556-7078
green@nytimes.com
OR
For LinkedIn:
Kay Luo, 650-687-3560
kluo@linkedin.com
SOURCE: The New York Times Company
