NEW YORK--(BUSINESS WIRE)--June 11, 2008--The New York Times
Company announced today that Cella M. Irvine has been named chief
executive officer of the About Group effective July 28. Ms. Irvine
will report to Martin Nisenholtz, senior vice president, digital
operations, The New York Times Company. The About Group includes the
Web sites of About.com, ConsumerSearch.com, UCompareHealthCare.com and
In making the announcement, Mr. Nisenholtz said, "Cella's track
record of operational excellence and focus on execution, combined with
her exceptional leadership skills, make her the perfect person to lead
About to its next phase of growth."
"I am particularly delighted to be joining the About team," said
Ms. Irvine. "The About Group is well positioned for this exciting time
in digital media, with a deep understanding of how consumers want to
receive information and how advertisers can best reach them."
From 2005 to 2007 Ms. Irvine was the chief administrative officer
of Digitas Inc., one of the world's leading digital marketing and
media companies. There she was responsible for operational,
administrative and governance functions, including finance,
information technology, mergers and acquisitions, human resources,
legal, communications and diversity. From 2001 to 2005 she was global
head of strategic planning and then chief operations officer for a
business unit of Marsh, Inc.
Ms. Irvine was general manager, New York Sidewalk for Microsoft
Corporation from 1996 to 2000, where she built, launched and scaled
the business that became the 25th most heavily trafficked Internet
site. From 1993 to 1996 she was vice president, general manager of
Hearst New Media & Technology, responsible for general management of
all aspects of Hearst New Media Publishing, a CD-Rom publisher, and
for development of digital ventures that leveraged Hearst properties,
including newspapers, magazines and books. Previously she held various
roles with increasing responsibility at Prodigy from 1989 to 1993.
Earlier in her career she worked for Harcourt Brace Jovanovich,
Activision and American Express.
Ms. Irvine received a B.A. degree in history from Cornell
University and an M.B.A. degree in general management from Harvard
Founded in 1996, About.com is one of the Web's leading producers
of original content. The site's expert Guides provide users with
accurate and unbiased information to help them live happier, healthier
and more successful lives. About.com is one of the 15 most visited Web
sites in the US.
The New York Times Company (NYSE: NYT), a leading media company
with 2007 revenues of $3.2 billion, includes The New York Times, the
International Herald Tribune, The Boston Globe, 16 other daily
newspapers, WQXR-FM and more than 50 Web sites, including NYTimes.com,
Boston.com and About.com. The Company's core purpose is to enhance
society by creating, collecting and distributing high-quality news,
information and entertainment.
CONTACT: The New York Times Company
Abbe Serphos, 212-556-4425; email@example.com
This press release can be downloaded from www.nytco.com
SOURCE: The New York Times Company