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The New York Times Company Reports Growth in October Revenues

NEW YORK--(BUSINESS WIRE)--Nov. 16, 2007--The New York Times Company announced today that in October total Company revenues from continuing operations rose 1.0% compared with the same month a year ago. Advertising revenues decreased 0.7% and circulation revenues increased 3.4%. The About Group again posted strong advertising growth in the month, up 45.8%.

All comparisons are for October 2007 to October 2006 unless otherwise noted:

News Media Group: Advertising revenues for the News Media Group decreased 2.4% mainly because of weaker classified advertising. Advertising revenues benefited from growth in national advertising, which rose 6.6% and included gains in both print and online advertising.

The New York Times Media Group - Advertising revenues for The New York Times Media Group increased 1.6%. National advertising revenues rose as growth in studio entertainment, international fashion, home furnishing manufacturers and American fashion advertising offset weakness in the technology, transportation, live entertainment and advocacy categories. Retail advertising revenues decreased mainly due to softness in department store, direct electronics and mass market advertising. Classified advertising revenues decreased because of weakness in real estate, help-wanted and automotive advertising.

New England Media Group - Advertising revenues for the New England Media Group decreased 7.8%. National advertising revenues increased as growth in financial services, banking and entertainment advertising offset softer technology, national automotive and hospital/healthcare advertising. Retail advertising revenues decreased primarily due to weakness in the food/drug, apparel/footwear and electronics/appliance categories. Classified advertising revenues decreased because of softness in real estate, help-wanted and automotive advertising.

Regional Media Group - Advertising revenues for the Regional Media Group decreased 10.9%. Retail advertising revenues were down mainly because of decreases in department store, home furnishing and home improvement advertising. Classified advertising revenues decreased due to continued weakness in real estate, help-wanted and automotive advertising.

Internet advertising revenues included in the News Media Group rose 19.0% in October due to growth in both display and classified advertising.

Circulation revenues for the News Media Group increased 3.4% in October. Revenues were up at The New York Times and New England Media Groups, and declined at the Regional Media Group. In July 2007 The New York Times raised its newsstand and home-delivery prices.

About Group - Advertising revenues at the About Group (which includes the Web sites of About.com, ConsumerSearch.com, UCompareHealthCare.com and Calorie-Count.com) rose 45.8%. October's growth was principally due to increases in both display and cost-per-click advertising. Display advertising increased primarily because of strength in the technology, Internet and financial services categories. In addition, advertising revenues reflect the acquisitions of ConsumerSearch.com in May 2007 and UCompareHealthCare.com in March 2007. Excluding these acquisitions, advertising revenues increased 36.6% in the month.

In addition, The New York Times Company had the 10th largest presence on the Web, with 49.2 million unique visitors in the United States according to Nielsen//NetRatings, up approximately 16% from 42.5 million unique visitors in October 2006. Also according to Nielsen//NetRatings, NYTimes.com had 17.5 million unique visitors in October and was the No. 1 newspaper Web site in the United States, a position it has long held. October's number of unique visitors was the highest amount recorded since the Company began tracking this statistic using Nielsen//NetRatings in 2002.

The New York Times Company (NYSE: NYT), a leading media company with 2006 revenues of $3.3 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, WQXR-FM and more than 30 Web sites, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

                      THE NEW YORK TIMES COMPANY
                   2007 TOTAL COMPANY REVENUES (a)
                              ($ 000's)

----------------------------------------------------------------------

                         October                  Year to Date
                 -----------------------------------------------------
                                        %                            %
                     2007     2006 Change       2007       2006 Change
                 -------- -------- ------ ---------- ---------- ------
Advertising
 Revenues
 News Media
   National      $106,128  $99,533   +6.6   $768,185   $744,192   +3.2
   Retail          45,432   47,691   -4.7    359,612    385,143   -6.6
   Classified      46,416   55,003  -15.6    434,152    501,231  -13.4
   Other Ad
    Revenue         6,308    7,045  -10.5     52,545     53,115   -1.1
                 -------- -------- ------ ---------- ---------- ------
 Total News
  Media Group     204,285  209,273   -2.4  1,614,494  1,683,681   -4.1

 About Group (b)   10,795    7,402  +45.8     79,011     60,599  +30.4
                 -------- -------- ====== ---------- ---------- ======

Total Ad
 Revenues from
 Continuing
 Operations       215,080  216,675   -0.7  1,693,505  1,744,280   -2.9

Circulation
 Revenues          87,131   84,246   +3.4    751,669    739,239   +1.7
Other Revenues
 (c)               25,510   23,695   +7.7    211,869    199,517   +6.2
                 -------- ======== ====== ---------- ========== ======

Total Company
 Revenues from
 Continuing
 Operations      $327,720 $324,616   +1.0 $2,657,043 $2,683,036   -1.0
                 ======== ======== ====== ========== ========== ======

Discontinued
 Operations:
 Broadcast Media
 Group (d)              0   20,193    N/A     46,702    127,734    N/A
(a) Numbers may not add due to rounding.

(b) Includes the Web sites of About.com, ConsumerSearch.com,
 UCompareHealthCare.com and Calorie-Count.com.

(c) Primarily includes revenues from wholesale delivery operations,
 news services/syndication, digital archives, TimesSelect (for periods
 before October 2007), Baseline Studio Systems, rental income and
 commercial printing.

(d) On May 7, 2007, the Company sold the Broadcast Media Group,
 consisting of nine network-affiliated television stations, their
 related Web sites and the digital operating center, for approximately
 $575 million.
                      THE NEW YORK TIMES COMPANY
                    2007 ADVERTISING REVENUES (a)
                              ($ 000's)

----------------------------------------------------------------------

                         October                  Year to Date
                 -----------------------------------------------------
                                        %                            %
                     2007     2006 Change       2007       2006 Change
                 -------- -------- ------ ---------- ---------- ------
News Media Group
  New York Times
   Media Group   $134,469 $132,329   +1.6 $1,002,244 $1,017,838   -1.5
  New England
   Media Group     37,913   41,131   -7.8    327,327    348,699   -6.1
  Regional Media
   Group           31,903   35,814  -10.9    284,923    317,144  -10.2
                 -------- -------- ------ ---------- ---------- ------

Total News Media
 Group            204,285  209,273   -2.4  1,614,494  1,683,681   -4.1

About Group (b)    10,795    7,402  +45.8     79,011     60,599  +30.4
                 -------- -------- ====== ---------- ---------- ======

Total Ad
 Revenues from
 Continuing
 Operations      $215,080 $216,675   -0.7 $1,693,505 $1,744,280   -2.9
                 ======== ======== ====== ========== ========== ======

Discontinued
 Operations:
 Broadcast Media
 Group (c)              0   20,014    N/A     45,745    125,683    N/A
----------------------------------------------------------------------
(a) Numbers may not add due to rounding.

(b) Includes the Web sites of About.com, ConsumerSearch.com,
 UCompareHealthCare.com and Calorie-Count.com.

(c) On May 7, 2007, the Company sold the Broadcast Media Group,
 consisting of nine network-affiliated television stations, their
 related Web sites and the digital operating center, for approximately
 $575 million.
                      THE NEW YORK TIMES COMPANY
                  2007 NEWS MEDIA AD REVENUE GROWTH
                        BY CLASSIFIED CATEGORY


----------------------------------------------------------------------
                                                % Change    % Change
                                                Oct. '07     YTD '07
                                              vs. Oct. '06 vs. YTD '06
                                              ------------------------

Help Wanted                                          -15.2       -12.3
Real Estate                                          -20.8       -18.6
Automotive                                           -20.0       -17.2
Other                                                +10.6       +10.1
                                              ------------------------
Total                                                -15.6       -13.4
----------------------------------------------------------------------
                      THE NEW YORK TIMES COMPANY
                  2007 PRINT ADVERTISING VOLUME (a)
       (Inches in thousands, Preprints in thousands of copies)

----------------------------------------------------------------------

                            October                Year to Date
----------------------------------------------------------------------
                                          %                          %
                        2007    2006 Change      2007      2006 Change
                     ------- ------- ------ --------- --------- ------
National               256.3   240.2   +6.7   1,824.3   1,903.2   -4.1
Retail                 577.5   614.6   -6.0   4,780.2   5,157.8   -7.3
Classified             670.2   886.8  -24.4   6,797.6   8,097.1  -16.0
                     ------- ------- ------ --------- --------- ------
Total ROP            1,504.0 1,741.7  -13.6  13,402.2  15,158.1  -11.6
                     ------- ------- ------ --------- --------- ------
Part Run/ Zoned        162.9   214.4  -24.0   1,413.7   1,673.1  -15.5
                     ------- ------- ------ --------- --------- ------

Total                1,666.9 1,956.1  -14.8  14,815.9  16,831.2  -12.0
                     ======= ======= ====== ========= ========= ======

Preprints            262,336 262,961   -0.2 2,257,292 2,323,725   -2.9
-------------------- ------- ------- ---------------- --------- ------
(a) Advertising volume is based on preliminary internal data, which
 may be updated in subsequent reports and may not be indicative of
 advertising revenue or operating profit. Numbers may not add due to
 rounding.

This press release can be downloaded from www.nytco.com.

CONTACT: The New York Times Company
Catherine J. Mathis, 212-556-1981
mathis@nytimes.com
or
Paula Schwartz, 212-556-5224
paula.schwartz@nytimes.com

SOURCE: The New York Times Company