Redesigned Section Includes Content From Around the Web
Blogrunner Aggregates the Most Relevant Technology News
NEW YORK--(BUSINESS WIRE)--Nov. 1, 2007--NYTimes.com today
launched an expanded and enhanced version of its technology section
(www.nytimes.com/technology) with a different look, further
aggregation of top publications and more tech news updates throughout
the day. New content providers to the section, IDG Media Brands and
paidContent.org, will contribute their reporting to The Times's
coverage of breaking news. Content feeds are provided by
Blogrunner.com, a feed aggregator owned by the Times Company that
monitors blog postings and the online conversations they inspire. The
enhanced section offers readers a more comprehensive understanding of
the technology industry, companies and trends, as well as a breakdown
of policy issues affecting the business of technology.
The technology section fully integrates Blogrunner with a module
on the section front that features frequently updated links to other
sources reporting on technology, both blogs and traditional media
publications, chosen by Times editors for their significance. This
editing process enables readers to get a thoughtful overview of the
day's top print and online coverage, all on one site.
"This new site further enhances The New York Times's dominant
position among the influential readers who frequent our business and
technical sections," said Vivian Schiller, senior vice president and
general manager, NYTimes.com. "With the deployment of Blogrunner to
aggregate the most relevant content from around the Web, we will
further solidify our position as the online 'must-read.'"
"This section is essentially all you need to understand everything
that is happening, on any given day, in the world of technology," said
Lawrence Ingrassia, business and financial editor, The New York Times.
"With our reporters breaking news throughout the day on the BITS blog
and the aggregation of the best outside content, Times readers will be
able to find, consolidated in one place, the most critical and
compelling stories about technology each day."
The section redesign includes some new article page elements,
including the presence of breaking news headlines on the pages that
direct readers to other stories of interest as they are unfolding.
Additionally, a new module at the bottom of articles will offer links
to related stories, both from The Times and other sources around the
Web. From the new navigation bar, readers can click through to the
personal technology page for David Pogue's "State of the Art" column
and his blog, "Pogue's Posts" (http://pogue.blogs.nytimes.com/). Other
features of the personal technology pages include a question and
answer section with tech columnist J.D. Biersdorfer and the latest
updates on new gadgets, video gaming and other innovations from Times
reporters and from CNET.
NYTimes.com's blog, "BITS" (http://bits.blogs.nytimes.com/), will
continue to provide news and analysis on the technology industry
throughout the day, with posts about the people behind the biggest
tech stories and up-to-date coverage of everything from start-ups to
giant companies, government policies to the role technology plays in
other parts of the globe.
NYTimes.com continues to reach a large, educated and affluent
audience. It is the most visited newspaper site in the U.S. with an
audience of 14.7 million unique users (September 2007 -
Nielsen//NetRatings).
About The New York Times Company
The New York Times Company (NYSE: NYT), a leading media company
with 2006 revenues of $3.3 billion, includes The New York Times, the
International Herald Tribune, The Boston Globe, 15 other daily
newspapers, WQXR-FM and more than 30 Web sites, including NYTimes.com,
Boston.com and About.com. The Company's core purpose is to enhance
society by creating, collecting and distributing high-quality news,
information and entertainment.
This press release can be downloaded from www.nytco.com
CONTACT: Diane McNulty, 212-556-5244
diane.mcnulty@nytimes.com
or
Jennifer Pauly, 212-556-1718
paulyj@nytimes.com
SOURCE: The New York Times Company
