Readers Now Have Online Access to Columnists, Archives and More at
American Express Is Sponsor of the Newly Opened Areas of the Site
NEW YORK--(BUSINESS WIRE)--Sept. 17, 2007--NYTimes.com announced
today that the content previously available through TimesSelect,
including online access to 23 news and opinion columnists,
personalization tools, access to the Times archives back to 1987 and
more, will be available free of charge at www.nytimes.com beginning
Wednesday, Sept. 19.
Since TimesSelect was launched in 2005, changes in the way people
find news and opinion on the Web have altered the online landscape.
Because of online users' growing reliance on search in order to
navigate the Web, NYTimes.com expects to see a substantially increased
number of unique users referred to and accessing the site once the pay
wall is gone. Due to this anticipated growth in traffic, the
TimesSelect subscription revenue model will be replaced by one that is
based on advertising.
American Express has signed on as the first sponsor of the opened
areas of NYTimes.com. For the next few weeks, it will have a
significant advertising presence on NYTimes.com's home page as well as
in the Opinion and Archives sections that were formerly behind the pay
"We are excited at the prospect of welcoming many new readers to
NYTimes.com as a result of this decision," said Vivian Schiller,
senior vice president and general manager, NYTimes.com. "TimesSelect
brought new commentary and voices to the site, as well as an influx of
subscription revenue. But the increasing dominance of search and other
forms of referral have changed the equation. Allowing unfettered, free
access to our opinion content and recent archives should enable us to
drive readership and advertising."
"As demonstrated by the commitment of American Express,
advertisers see the enormous value in making our site open and free to
everyone," said Denise Warren, senior vice president and chief
advertising officer, The New York Times Media Group. "With the removal
of the pay wall, the audience potential at NYTimes.com, already the
No. 1 newspaper Web site in the United States, is vast. Advertisers on
the site can expect to see an unprecedented number of Times readers
interacting with their brands."
TimesSelect was launched in September 2005 and, two years later,
had approximately 787,400 active subscribers. Approximately 471,200
received TimesSelect free of charge as a benefit of their
home-delivery subscriptions, while 227,000 paid for online access and
another 89,200 received it for free on college campuses through
TimesSelect University. During its tenure, TimesSelect provided
exclusive online access to news and opinion columnists, including all
the Op-Ed columnists appearing in the print version of The Times.
In addition, TimesSelect gave readers unlimited access to The
Times archives dating back to 1851, placing The Times's daily
chronicles from the past at the touch of a mouse.
This content, including columns, articles, blogs, videos, podcasts
and audio recordings, as well as online research and storage tools
like News Tracker and Times File and archival access back to 1987,
will now be freely available at NYTimes.com. Many of these benefits
did not exist on NYTimes.com prior to TimesSelect.
Archival access between 1851 and 1922 will also be freely
available. Archives for the years 1923 - 1986 are available to be
purchased in single or 10-article packages.
Home delivery subscribers to The Times, who received TimesSelect
as part of their print subscriptions, will have the same unrestricted
access to the site that other readers will have, but will also have
access to the complete Times archives from 1851 to the present.
Except for the historical information contained herein, the
matters discussed in this press release are forward-looking statements
that involve risks and uncertainties that could cause actual results
to differ materially from those predicted by such forward-looking
statements. These risks and uncertainties include national and local
conditions, as well as competition that could influence the levels
(rate and volume) of retail, national and classified advertising and
circulation generated by the Company's various markets and material
increases in newsprint prices. They also include other risks detailed
from time to time in the Company's publicly filed documents, including
the Company's Annual Report on Form 10-K for the year ended December
31, 2006. The Company undertakes no obligation to publicly update any
forward-looking statement, whether as a result of new information,
future events or otherwise.
About The New York Times Company
(NYSE: NYT), a leading media company with 2006 revenues of $3.3
billion, includes The New York Times, the International Herald
Tribune, The Boston Globe, 15 other daily newspapers, WQXR-FM and more
than 30 Web sites, including NYTimes.com, Boston.com and About.com.
The Company's core purpose is to enhance society by creating,
collecting and distributing high-quality news, information and
This press release can be downloaded from www.nytco.com.
CONTACT: The New York Times Company
Diane McNulty, 212-556-5244
Jennifer Pauly, 212-556-1718
Catherine Mathis, 212-556-1981
Paula Schwartz, 212-556-5224
SOURCE: The New York Times Company