Free Monthly Publication Debuts in November 2007
BOSTON--(BUSINESS WIRE)--Sept. 11, 2007--Boston Globe Media today
announced the launch of "Lola," an on-the-go lifestyle magazine that
brings Boston women a best friend's take on everything and anything
that can make local life a little better. Designed for Boston women in
their 20's, 30's or 40's, "Lola" will be full of locally relevant
information with a lively mix of the practical and the impulsive.
"Lola" will be free of charge and available in 800 locations
throughout greater Boston starting in mid-November 2007. Starting
January 1, 2008, "Lola" will appear monthly. The compact size of the
magazine will easily fit into a purse, backpack, or briefcase, so
active women can fit it into their lifestyles.
"Created as a trusted friend for women, 'Lola' will be informing,
entertaining and inspiring. She'll have plenty to say about local
restaurants and shopping as well as healthy living, relationships,
things to do and think about," said Lucy Bartholomay, managing
director of product innovation, The Boston Globe. "The magazine is
fun, accessible and smart, and is a resource for busy women seeking
ideas, entertainment, tips and advice."
Susanne Althoff, who is the senior assistant editor of the Boston
Globe Magazine, will serve as the publication's consulting editorial
director. Ms. Althoff has worked for the Globe's magazine since 2003
and has a wealth of magazine editorial experience including serving as
executive editor of Natural Health, as well as editor for a range of
city, regional and recreational magazines.
"Lola" will be distributed at specifically selected locations
where women work, shop and play. Those include cafes, bookstores,
salons, day-care centers, health clubs and high-traffic commuting
spots. The core circle of the publication's distribution of 45,000
will be in the Boston, Cambridge and Brookline areas along with other
key locations inside the Route 128 region. "Lola" will also be
available at commuter rail stations throughout the MBTA service area
and a few spots outside Route 128.
This is the third local niche publication launched by Boston Globe
Media within the last year. "Design New England" is a bi-monthly
magazine for high-end home furnishings and design, and "Fashion
Boston" is a monthly magazine that serves Boston's exciting fashion
market. "We are strategically pursuing new markets and niche segments
by developing a portfolio of publications that meet the targeted needs
of advertisers and audiences," said Steven Ainsley, publisher of The
Boston Globe.
For additional information about advertising in "Lola," please
visit BostonGlobeMedia.com/lola or contact Elizabeth Sucher at
617-929-8641 or email esucher@globe.com.
About Boston Globe Media:
Boston Globe Media is an integrated media group consisting of The
Boston Globe, Boston.com, GlobeDirect and the Worcester Telegram &
Gazette, owned by The New York Times Company (NYSE: NYT), and the
Company's investments in Metro Boston and New England Sports Network.
The New York Times Company (NYSE: NYT) is a leading media company with
2006 revenues of $3.3 billion, including The New York Times, the
International Herald Tribune, The Boston Globe, 15 other daily
newspapers, WQXR-FM and more than 30 Web sites, including NYTimes.com,
Boston.com and About.com. The Company's core purpose is to enhance
society by creating, collecting and distributing high-quality news,
information and entertainment.
CONTACT: The Boston Globe
Al Larkin, 617-929-3160
Executive Vice President
larkin@globe.com
SOURCE: Boston Globe Media
