Magazine Continues Its Growth; American Fashion And International Fashion Are The Leading Categories
NEW YORK, Aug. 23, 2007 – The New York Times Magazine announced today that its upcoming fall issue of “T: Women's Fashion” has the largest number of advertising pages of any New York Times magazine published since 1984, with a total of 183.3 advertising pages. The issue's largest advertiser categories contributing to this growth are American Fashion with 71 advertising pages and International Fashion with 59.3 advertising pages. The International Fashion category increased 19% over last year's fall issue. “T: Women's Fashion” will be published on Sunday, Aug. 26, and will feature the actor Abbie Cornish on its cover.
New advertisers in the upcoming issue of “T: Women's Fashion” include Alberta Ferretti, Ann Taylor, James Jeans, Juicy Couture, Lord & Taylor, Luce, Marc Jacobs, Moncler, Nestle Water, Prada Miu Miu, Rosewood Hotels & Resorts, Top of The Rock, Visa and Vivienne Tam.
“‘T: Women's Fashion' magazine is the perfect product for advertisers to deliver their message to our affluent and sophisticated audience,” said Alexis Buryk, senior vice president, advertising, The New York Times. “We have enjoyed growth year after year since the launch in 2004.”
“T: Women's Fashion,” published quarterly, sorts and selects the hottest new signature pieces and trends – spanning designer, price and age – in women's fashion today. “T” is distributed through The Sunday New York Times which reaches 5.1 million readers every Sunday in hundreds of markets across the nation (source: 2006 Fall MRI).
“T: The New York Times Style Magazine,” published 15 times per year, contains insightful articles, compelling photography and news columns and showcases the latest trends in men's and women's fashion, design living, beauty, travel and entertaining. “T” circulates nationally inside The Sunday New York Times.
For information on advertising in “T,” please contact Rich Colandrea at (212) 556-4613 or your New York Times account manager.
About The New York Times Company
The New York Times Company (NYSE: NYT), a leading media company with 2006 revenues of $3.3 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, WQXR-FM and more than 30 Web sites, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.
Contacts: Diane McNulty, 212-556-5244; E-mail: mcnuldc@nytimes.com
Caroline Langley, 212-481-2826; E-mail: cl@LeachCommunications.com
This press release can be downloaded from www.nytco.com and
www.nytimes-community.com
