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The New York Times Company Reports July Revenues

NEW YORK--(BUSINESS WIRE)--Aug. 16, 2007--The New York Times Company announced today that in July 2007 advertising revenues from continuing operations decreased 3.5% and total Company revenues from continuing operations increased 0.1% compared with July 2006.

All comparisons are for July 2007 to July 2006 unless otherwise noted:

News Media Group: Advertising revenue for the News Media Group decreased 5.0%.

The New York Times Media Group - Advertising revenues for The New York Times Media Group decreased 2.9%. National advertising revenues increased as growth in studio entertainment, corporate and hotel advertising offset weakness in the technology products, telecommunications and financial services categories. Retail advertising revenues decreased mainly due to softness in the general retail and national retail categories. Classified advertising revenues decreased because of weakness in real estate, help-wanted and automotive advertising.

New England Media Group - Advertising revenues for the New England Media Group decreased 4.9%. National advertising revenues rose as strength in telecommunications, entertainment advertising, particularly for motion pictures, and banking advertising offset weakness in the national automotive, travel and pharmaceutical/packaged goods categories. Retail advertising revenues decreased largely due to softness in food/drug, department store and computer/office supply advertising. Classified advertising revenues decreased because of weakness in real estate, help-wanted and automotive advertising.

Regional Media Group - Advertising revenues for the Regional Media Group decreased 10.9%. Retail advertising revenues decreased mainly because of softness in home furnishing, home improvement and department store advertising. Classified advertising revenues decreased due to weakness in real estate, help-wanted and automotive advertising.

The Internet ad revenues included in the News Media Group rose 19.3% in July due to growth in both display and classified advertising.

Circulation revenues for the News Media Group grew 4.0% in July. Revenues were up at The New York Times Media Group, increased slightly at the Regional Media Group and declined at the New England Media Group. In July The New York Times raised its newsstand and home-delivery prices.

TimesSelect, the fee-based product on NYTimes.com that includes The Times's distinctive columnists and extensive access to its archives, currently has approximately 771,400 subscribers with 462,800 receiving TimesSelect as a benefit of their home-delivery subscriptions, 225,100 receiving it from online-only subscriptions and 83,500 receiving it free as college students and educators.

About Group - Advertising revenues at the About Group (which includes About.com, ConsumerSearch.com, UCompareHealthCare.com and Calorie-Count.com) rose 34.7%. July's growth was due to increases in both display and cost-per-click advertising. In addition, advertising revenues reflect the acquisitions of ConsumerSearch.com in May 2007 and UCompareHealthCare.com in March 2007. Display advertising increased primarily because of strength in the Internet, financial services and pharmaceutical categories.

In addition, for July 2007, The New York Times Company had the 10th largest presence on the Web, with 44.7 million unique visitors in the United States according to Nielsen//NetRatings, up approximately 25% from 35.7 million unique visitors in July 2006.

The New York Times Company (NYSE: NYT), a leading media company with 2006 revenues of $3.3 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, WQXR-FM and more than 30 Web sites, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

This press release can be downloaded from www.nytco.com

                      THE NEW YORK TIMES COMPANY
                   2007 TOTAL COMPANY REVENUES (a)
                              ($ 000's)

----------------------------------------------------------------------

                       July                   Year to Date
                 -----------------------------------------------------
                                        %                            %
                     2007     2006 Change       2007       2006 Change
                 -------- -------- ------ ---------- ---------- ------
Advertising
 Revenues
 News Media
   National       $63,694  $62,230   +2.4   $512,840   $514,887   -0.4
   Retail          32,906   34,738   -5.3    249,895    267,316   -6.5
   Classified      44,336   51,857  -14.5    314,914    361,196  -12.8
   Other Ad
    Revenue         5,222    5,054   +3.3     37,034     36,873   +0.4
                 -------- -------- ------ ---------- ---------- ------
 Total News
  Media Group     146,157  153,879   -5.0  1,114,685  1,180,272   -5.6

 About Group (b)    8,294    6,156  +34.7     53,149     41,891  +26.9
                 -------- -------- ------ ---------- ---------- ------

Total Ad
 Revenues from
 Continuing
 Operations       154,451  160,035   -3.5  1,167,833  1,222,163   -4.4

Circulation
 Revenues          84,463   81,188   +4.0    525,582    521,174   +0.8

Other Revenues
 (c)               23,408   20,710  +13.0    143,871    137,429   +4.7
                 -------- -------- ------ ---------- ---------- ------

Total Company
 Revenues from
 Continuing
 Operations      $262,322 $261,933   +0.1 $1,837,286 $1,880,766   -2.3
                 ======== ======== ====== ========== ========== ======

Discontinued
 Operations:
 Broadcast Media
 Group (d)              0   12,548    N/A     46,701     83,615    N/A

----------------------------------------------------------------------


(a) Numbers may not add due to rounding.
(b) Includes About.com, ConsumerSearch.com, UCompareHealthCare.com and
 Calorie-Count.com.
(c) Primarily includes revenues from wholesale delivery operations,
 news services/syndication, digital archives, subscription Web
 services and commercial printing.
(d) On May 7, 2007, the Company sold the Broadcast Media Group,
 consisting of nine network-affiliated television stations, their
 related Web sites and the digital operating center, for approximately
 $575 million.
                      THE NEW YORK TIMES COMPANY
                    2007 ADVERTISING REVENUES (a)
                              ($ 000's)

----------------------------------------------------------------------

                       July                   Year to Date
                 -----------------------------------------------------
                                        %                            %
                     2007     2006 Change       2007       2006 Change
                 -------- -------- ------ ---------- ---------- ------
News Media Group
  New York Times
   Media Group    $84,068  $86,543   -2.9   $680,607   $710,399   -4.2
  New England
   Media Group     32,725   34,393   -4.9    230,301    244,538   -5.8
  Regional Media
   Group           29,365   32,943  -10.9    203,776    225,335   -9.6
                 -------- -------- ------ ---------- ---------- ------

Total News Media
 Group            146,157  153,879   -5.0  1,114,685  1,180,272   -5.6

About Group (b)     8,294    6,156  +34.7     53,149     41,891  +26.9
                 -------- -------- ------ ---------- ---------- ------

Total Ad
 Revenues from
 Continuing
 Operations      $154,451 $160,035   -3.5 $1,167,833 $1,222,163   -4.4
                 ======== ======== ====== ========== ========== ======

Discontinued
 Operations:
 Broadcast Media
 Group (c)              0   12,363    N/A     45,745     82,225    N/A


----------------------------------------------------------------------

(a) Numbers may not add due to rounding.
(b) Includes About.com, ConsumerSearch.com, UCompareHealthCare.com and
 Calorie-Count.com.
(c) On May 7, 2007, the Company sold the Broadcast Media Group,
 consisting of nine network-affiliated television stations, their
 related Web sites and the digital operating center, for approximately
 $575 million.
           THE NEW YORK TIMES COMPANY
        2007 NEWS MEDIA AD REVENUE GROWTH
             BY CLASSIFIED CATEGORY


-------------------------------------------------
                       % Change       % Change
                       July '07        YTD '07
                     vs. July '06    vs. YTD '06
                     ----------------------------

Help Wanted                  -15.7          -11.3
Real Estate                  -19.2          -17.5
Automotive                   -15.6          -16.8
Other                         +6.4           +7.6
                     ----------------------------
Total                        -14.5          -12.8
-------------------------------------------------
                      THE NEW YORK TIMES COMPANY
                  2007 PRINT ADVERTISING VOLUME (a)
       (Inches in thousands, Preprints in thousands of copies)

----------------------------------------------------------------------

                          July                 Year to Date
----------------------------------------------------------------------
                                          %                          %
                        2007    2006 Change      2007      2006 Change
                     ------- ------- ------ --------- --------- ------
National               147.4   166.7  -11.6   1,220.1   1,332.7   -8.5
Retail                 484.9   519.8   -6.7   3,373.5   3,617.0   -6.7
Classified             673.5   909.0  -25.9   5,005.3   5,768.9  -13.2
                     ------- ------- ------ --------- --------- ------
Total ROP            1,305.8 1,595.6  -18.2   9,598.8  10,718.6  -10.4
                     ------- ------- ------ --------- --------- ------
Part Run/ Zoned        128.5   162.9  -21.1     992.5   1,178.7  -15.8
                     ------- ------- ------ --------- --------- ------

Total                1,434.3 1,758.5  -18.4  10,591.3  11,897.3  -11.0
                     ======= ======= ====== ========= ========= ======

Preprints            226,102 229,487   -1.5 1,579,500 1,632,542   -3.2
----------------------------------------------------------------------

(a) Advertising volume is based on preliminary internal data, which
 may be updated in subsequent reports and may not be indicative of
 advertising revenue or operating profit. Numbers may not add due to
 rounding.

CONTACT: The New York Times Company
Catherine J. Mathis, 212-556-1981
mathis@nytimes.com
or
Paula Schwartz, 212-556-5224
schwap@nytimes.com

SOURCE: The New York Times Company