NEW YORK--(BUSINESS WIRE)--July 30, 2007--The New York Times and
NBC News/msnbc.com announced today that they will collaborate on
coverage of the 2008 presidential election, drawing on both news
organizations' strengths in political journalism. Effective today, the
two entities will work together to showcase each other's journalism on
their web sites, in video and in print, and to broaden and deepen
their coverage of the campaign for viewers and readers.
As part of this collaboration:
--Msnbc.com will publish premium national political content from
NYTimes.com on its award-winning website that reaches 28 million
monthly unique users. (Source: Nielsen//NetRatings).
--The New York Times will have access to NBC News' premium
political video content for streaming and publishing on NYTimes.com.
--NBC News will have first access to breaking news and enterprise
reporting from New York Times journalists on the campaign trail for
all its on-air and online platforms.
--The New York Times will have first access to breaking news from
NBC News journalists on the campaign trail for its various platforms.
The organizations will explore ways to work together on day-to-day
political coverage and at major political events. They will also look
for opportunities for joint enterprise reporting on the candidates and
major issues and developments in the campaign. The collaboration will
be in addition to, and will not replace, the news organizations'
existing relationships with other content partners.
"The 2008 campaign is already the biggest political story of our
lifetimes, and getting bigger and more complex with every passing
day," said Mark Lukasiewicz, vice president of Digital Media for NBC
News. "This collaboration gives our organizations the ability to cover
all the bases, with a powerhouse combination of top-quality journalism
and top-flight technology delivering the story to viewers and readers
wherever, and whenever, they want it."
"Collectively, The New York Times, NBC and msnbc.com can deliver
the most comprehensive and innovative multimedia reporting on the 2008
election in media," said Vivian Schiller, senior vice president and
general manager of NYTimes.com. "Our combined reach across platforms
exceeds 45 million."
"Adding the New York Times to the reach and expertise of msnbc.com
and NBC News gives us an unparalleled ability to cover politics in the
most meaningful way on every platform," said Jennifer Sizemore, Editor
in Chief of msnbc.com. "Working together, we're positioned to deliver
the most complete political coverage available."
About NBC News
Politics.msnbc.com, powered by NBC News/MSNBC Cable and National
Journal, has quickly become the web's premiere destination for
political news, analysis and video. The site features comprehensive
insight on the political landscape with original reporting, news,
commentary, live blog updates, on-the-scene observations and
web-exclusive analysis from leading sources, including The New York
Times.
About The New York Times
The New York Times Company (NYSE: NYT), a leading media company
with 2006 revenues of $3.3 billion, includes The New York Times, the
International Herald Tribune, The Boston Globe, 15 other daily
newspapers, WQXR-FM and more than 30 web sites, including NYTimes.com,
Boston.com and About.com. The Company's core purpose is to enhance
society by creating, collecting and distributing high-quality news,
information and entertainment.
CONTACT: Press:
The New York Times
Diane McNulty, Executive Director of Community Affairs
and Media Relations,
212-556-5244,
mcnuldc@nytimes.com
or
NBC News Communications,
Barbara Levin, Senior Director, 212-664-2265,
barbara.levin@nbcuni.com
or
msnbc.com,
Gina Stikes, Director of Marketing, 212-664-7403,
gina.stikes@msnbc.com
SOURCE: The New York Times
