|About.com's Consumer Electronics Study Concludes That Electronics Are Top of Mind for Consumers This Year|
NEW YORK, Jun 21, 2010 (BUSINESS WIRE) --Electronics purchases are top of mind for consumers this year, according to About.com's April 2010 Consumer Electronics Study. Findings also revealed that consumers are being smarter about their electronics purchases with nearly 65 percent planning to spend more time researching online before buying.
After researching key areas of consumer behaviors including how consumers shop for electronics (e.g., computers, wireless phones, TVs, DVD players, cameras, music players, video games and E-book readers), what advertisements they find most appealing and what types of electronic products they plan to purchase this year, the analysis revealed:
When Consumers Shop for Electronics Products:
How Consumers View Electronics Advertisements:
Electronic Products That Consumers Plan to Purchase This Year:
Overall, the study showed that after delaying purchases in 2009, consumers are re-entering the electronics market but as smarter shoppers. Consumers are ensuring the products are worth purchasing, rather than impulse buying. Advertisements that are informative about new electronic products and that compare features are also more appealing to buyers, which will activate consumers to do more research and comparison shop.
"The study revealed that need-driven users returning to the electronics market seem activated by ads to do more electronics research," said Evan Minskoff, vice president, marketing, the About Group. "They're also driven to interact with brands by ads that both inform them about key features and ease the comparison shopping process. One implication is that comprehensive, informational, rich media ads that highlight priority features and their benefits could increase users' brand interactions."
For a copy of the full About.com 2010 Consumer Electronics Study, please contact Erica McDonald at firstname.lastname@example.org or 212-204-1724.
About the About Group
The About Group comprises the Web sites About.com, ConsumerSearch.com, UCompareHealthCare.com and CalorieCount.com. About.com is one of the Web's leading producers of original content. The site's expert Guides provide users with accurate and unbiased information to help them live happier, healthier and more successful lives. ConsumerSearch.com analyzes expert and user-generated consumer product reviews and recommends the best products to purchase based on their findings.
UCompareHealthCare.com provides dynamic interactive tools that enable users to measure the quality of healthcare services. CalorieCount.com offers weight management tools, social support and nutritional information to help users achieve their diet goals.
The About Group is part of The New York Times Company, a leading media company with 2009 revenues of $2.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.
SOURCE: The New York Times Company