Michael Rogers Joins The New York Times Company as Futurist-in-Residence

NEW YORK--(BUSINESS WIRE)--Sept. 19, 2006--The New York Times Company announced today that Michael Rogers, interactive media pioneer, novelist and journalist, has joined the Company for a one-year appointment to the newly created position of futurist-in-residence. In this role, Mr. Rogers will act as a consultant to the Company's Research and Development unit.

In making the announcement, Michael Zimbalist, vice president, research and development operations, said, Michael has unique insights into the confluence of digital technology, consumer behavior and journalism. As futurist-in-residence he will help us to continuously deliver the innovative information products and services our readers expect from the Times Company.

Most recently, Mr. Rogers has been running Practical Futurist, a consulting firm he founded in 2004, where he works with startups and major media companies; he also writes the Practical Futurist column for MSNBC. Previously, he was vice president of The Washington Post Company's new media division from 1995 to 2004, as well as serving as editor and general manager of Newsweek.com. In 1983 he joined Newsweek to create the magazine's technology section. Mr. Rogers wrote for Rolling Stone magazine from 1972 to 1983; he also co-founded Outside magazine in 1977.

In 1993 he produced the world's first CD-ROM newsmagazine for Newsweek, described in the media as a prototype for interactive television, going on to develop interactive areas on Prodigy, America Online and then a series of Internet sites including the award-winning Parents' Guide to Children's Software, which also appeared in CD-ROM and book form. In 1999 he received a patent for the bimodal spine, a multimedia storytelling technique.

Mr. Rogers studied physics and creative writing at Stanford University and received his bachelor's degree in creative writing. He also had additional training in finance and management at Stanford Business School's Executive Program.

A photo of Mr. Rogers is available at:
http://nytco.com/press-photos.html

The New York Times Company (NYSE: NYT), a leading media company with 2005 revenues of $3.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, nine network-affiliated television stations, two New York City radio stations and 35 Web sites, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

CONTACT: The New York Times Company
Abbe Serphos, 212-556-4425
E-mail: serphos@nytimes.com
Stacy Green, 212-556-7078
E-mail: greenst@nytimes.com
This press release can be downloaded from www.nytco.com

SOURCE: The New York Times Company