New Digital Version of The Times Offers Readers Greater Flexibility and Mobility;
Home-Delivery Subscribers to Receive Times Reader at No Additional Cost.
NEW YORK--(BUSINESS WIRE)--March 14, 2007--The New York Times announced today
that, beginning March 27, The Times will release Times Reader as a subscription
product. Times Reader is an innovative new application that captures the newspaper
reading experience onscreen. It offers consumers electronic access to The Times
and can be read online or offline from any desktop, laptop, tablet PC or ultra-mobile
computing device equipped with Windows XP or Windows Vista(1). Times Reader
was previously released as a beta product in September 2006.
Times Reader is priced annually at $165 or monthly at $14.95, but is available
to home-delivery subscribers at no additional cost. Subscriptions include access
to TimesSelect and Premium Crosswords as well as a range of Times Reader tools
and features, including a seven-day archive, the ability to annotate articles,
a Topic Explorer and News in Pictures. New subscribers to Times Reader will
be offered a 30-day free trial period upon registration.
"Times Reader combines the interactivity and immediacy of the Web with
the portability of a newspaper," said Vivian Schiller, senior vice president
and general manager, NYTimes.com. "The New York Times is committed to developing
innovative new products, delivering high-quality journalism to readers in the
format they prefer."
The text in Times Reader is displayed in a format to fit the size and layout
of any computer screen and enables readers to customize the display according
to personal preferences, such as font size. Times Reader allows mobile users,
such as business travelers or commuters, to synchronize their laptops, tablet
PCs or ultra-mobile computing devices before getting on an airplane or a train
and have available the latest New York Times content to read when it is most
convenient.
Times Reader features include:
-
News in Pictures: Allows consumers to navigate the day's news
through photography.
- Topic Explorer: Built into the search feature, the Topic
Explorer allows readers to see the relationships between the
topics covered in The Times.
- Tools: In addition to saving and printing articles, readers
can also highlight and annotate passages within the text of
articles.
- Article Index: At a glance, readers can check to see how much
of the paper they have read and easily navigate to the pieces
they have missed.
- Seven-day archive: A locally stored archive allows readers to
view articles from the last seven days and read them even when
offline.
Times Reader is based on Windows Presentation Foundation, Microsoft's advanced
display technology in Windows Vista. A version for Macintosh users is also planned.
To register for Times Reader, please visit: NYTimes.com/timesreader.
About The New York Times Company
The New York Times Company (NYSE: NYT), a leading media company with 2006 revenues
of $3.3 billion, includes The New York Times, the International Herald Tribune,
The Boston Globe, 15 other daily newspapers, nine network-affiliated television
stations, two New York City radio stations and 35 Web sites, including NYTimes.com,
Boston.com and About.com. The Company's core purpose is to enhance society by
creating, collecting and distributing high-quality news, information and entertainment.
(1) The names of actual companies and products mentioned herein may be the
trademarks of their respective owners.
This press release can be downloaded from www.nytco.com and www.nytimes-community.com
CONTACT: The New York Times Company:
Diane McNulty, 212-556-5244,
mcnuldc@nytimes.com
OR
Jennifer Pauly, 212-556-1718,
paulyj@nytimes.com
OR
Uchenna Hicks, 212-556-1757,
hicksul@nytimes.com
SOURCE: The New York Times Company
